TCL Fiba renewal shows Chinese sponsors in for the long term

TCL branding on-court during the Fiba World Cup 2019. (Image credit: TCL)
TCL branding on-court during the Fiba World Cup 2019. (Image credit: TCL)
TCL’s decision to renew its Global Partner deal with the International Basketball Federation (Fiba) is evidence of basketball’s enduring appeal to Chinese brands.

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