Fiba

The International Basketball Federation (Fiba) has secured a deal to make Japan Airlines a global partner.

Korean automotive manufacturer Kia Motors has agreed to become the presenting sponsor of the International Basketball Federation’s (Fiba) 2015 Asia Championship and Asia Women’s Championship.

The International Basketball Federation (Fiba) has secured a long-term deal with Wilson Sporting Goods covering its 3x3 format of the sport that features three players per team.

Mexican brewery Cuauhtémoc-Moctezuma/Heineken Mexico, a subsidiary of Dutch brewing giant Heineken, last month bought the presenting sponsorship rights to Fiba’s Americas Championship, the biennial basketball tournament for national teams from the Americas.

The International Basketball Federation (Fiba) has reached a sponsorship agreement with Cuauhtémoc-Moctezuma - the Mexican subsidiary of Dutch brewing giant Heineken - for the 2015 Fiba Americas Championship in Monterrey.

The Brazilian Basketball Confederation (CBB) has announced that domestic stationery company Kalunga has agreed to sponsor the national team at a number of International Basketball Federation (Fiba) events.

The International Basketball Federation (Fiba) has agreed a partnership with consumer goods company Procter & Gamble to promote shampoo brand Head & Shoulders in association with its major national team competitions through 2015.

Japanese car maker Toyota has signed up as a global partner of the International Basketball Federation’s (Fiba) 2014 World Championship for Women.

The UAE Basketball Association has reached a long-term agreement with Dubai Duty Free under which the airport retailer has become an event sponsor of the International Basketball Federation’s (Fiba) 2014 U-17 World Championship in Dubai

Emirates has agreed to become a presenting partner and the official airline of basketball’s 2014 Fiba U-17 World Championship in Dubai.

German automotive manufacturer BMW has agreed a deal with the International Basketball Federation (Fiba) and the Spanish Basketball Federation (FEB) to become a national supporter of the 2014 World Cup.

Sponsorship revenue for the 2014 Fiba Basketball World Cup in Spain has passed the €10m ($13.4m) mark after the two most recent National Supporter deals, with private healthcare service Sanitas and mobile operator Vodafone Spain.

TURKISH DOMESTIC APPLIANCES brand Beko has paid a fee increase of about 67 per cent to renew its Presenting Sponsor rights to International Basketball Federation (Fiba) World and European national team…