English Football Association (FA)
This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.
Premium beer brand Budweiser has overcome fierce competition in the Football Association’s beer category to become the sole beer partner, taking all three key assets in the portfolio.
The English Football Association has agreed a three-year partnership with the international arm of Japanese children’s entertainment property the Pokémon Company.
Food delivery company Deliveroo has agreed a deal to become an official partner of England’s national football teams and the FA Cup club competition.
Beer brand Budweiser has secured a deal with the Football Association (FA) to become an Official Partner of the England women’s team.
The Football Association has inked a tailor-made, two-game deal with a new lead sponsor for the Uefa Nations League competition.