English Football Association (FA)

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This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.

Premium beer brand Budweiser has overcome fierce competition in the Football Association’s beer category to become the sole beer partner, taking all three key assets in the portfolio.

Beer brand Budweiser has secured a deal with the Football Association (FA) to become an Official Partner of the England women’s team.

The Football Association has inked a tailor-made, two-game deal with a new lead sponsor for the Uefa Nations League competition.

The Football Association has agreed a deal that will see sports charity the Football Foundation become the official lead sponsor of the England team for its upcoming Uefa Nations League fixtures against…

The Football Association has signed a new, two-year partnership with P&G-owned shampoo brand Head & Shoulders as it cashes in on the team’s World Cup success this summer.