English Football Association (FA)

The Football Association has signed a new, two-year partnership with P&G-owned shampoo brand Head & Shoulders as it cashes in on the team’s World Cup success this summer.

This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.

Premium beer brand Budweiser has overcome fierce competition in the Football Association’s beer category to become the sole beer partner, taking all three key assets in the portfolio.

US beer brand Bud Light has become an official beer partner of England’s men’s national football team, building on an existing agreement between the English Football Association and Bud Light’s parent compa…

Fast-food restaurant chain McDonald’s has renewed its partnership with the English Football Association.

The English Football Association has entered into a partnership with British football equipment manufacturer Mitre

Global food company Mars Wrigley Confectionery has signed a four-year extension to its partnership with the English Football Association.

Supermarket chain Lidl has announced partnerships with football’s national governing bodies in England, Wales and Scotland.

Beer brand Budweiser has renewed its ties with English football’s FA Cup less than a year after ending its three-season stint as lead sponsor of the knockout club competition.