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FA grabs last-minute sponsor for Uefa Nations League clashes

The Football Association has inked a tailor-made, two-game deal with a new lead sponsor for the Uefa Nations League competition.

The Football Foundation, the UK’s largest sports charity, will sponsor the England men’s senior team in its upcoming clashes against Croatia and Spain this month.

As part of the deal, the FF’s logo will be visible during pre-match press conferences and on the team’s training kit for both games.

As the largest sports charity in the UK, the FF receives funding from the Premier League, the FA and the Ministry of Culture and Sport.

The FF launched in 2000, and has since invested £1.5bn in grassroots football facilities, including 3,000 pitches and 700 all-weather surfaces.

For more on changes in the FA’s sponsorship portfolio, see our analysis here: ‘Budweiser blows rivals ‘out of the water’ at FA, Mars downsizes’.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.