Confederação Brasileira de Futebol (CBF)
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Brazilian clubs to retain perimeter advertising rights
The 20 clubs in Brazil's Campeonato Brasileiro Serie A are currently studying their options for the exploitation of their perimeter advertising rights from the 2019 Serie A season, having decided for the first time to retain these rights.
Chevrolet Brazil: Making football its route to consumer connection
The General Motors-owned car brand Chevrolet is growing its presence in Brazilian football in order to connect with customers and increase its share of the Brazilian market, where the brand competes with Fiat and Volkswagen in the top three for sales of small cars.
Chevrolet raises stake in Brazilian football
General Motors-owned car brand Chevrolet will pay around R21m (€6.9m/$9.5m) per year for the title sponsorship rights to Brazilian football’s first and second division leagues, for five years, from 2014 to 2018, in a deal agreed in April.
Rugby League World Cup to generate over £2m from sponsors
The Rugby League World Cup 2013, currently being hosted by England and Wales, will make £2m (€2.4m/$3.2m) to £3m in sponsorship revenue, according to Sports Sponsorship Insider research.
Guarana Antarctica renews major deal with Brazilian Football Confederation
Uber supports women’s football league in Brazil
CBF lands new title sponsor for Brasileirão
Cimed extends backing of Brazilian Football Confederation
Brazilian pharmaceuticals company Cimed has renewed its sponsorship of the Brazilian Football Confederation (CBF).
FFF targeting 15% increase in national team sponsorship
The French football federation, the Fédération Française de Football, expects to increase its national team sponsorship revenue by between 10 and 15 per cent in its next cycle, to about €72m ($96.5m) per year, with a host of deals set to be agreed in the coming months.
Samsung deal takes CBF past $100m per year
A deal last month with consumer electronics company Samsung lifted sponsorship revenue for the Brazilian football federation, the Confederação Brasileira de Futebol, to more than $100m (€73.5m) per year.