Confederação Brasileira de Futebol (CBF)

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AB InBev subsidiary Ambev promoted its Guaraná Antarctica drink in Brazil via an April 2019 campaign leveraging its sponsorship of the Brazilian women’s football team.

The 20 clubs in Brazil's Campeonato Brasileiro Serie A are currently studying their options for the exploitation of their perimeter advertising rights from the 2019 Serie A season, having decided for the first time to retain these rights.

The General Motors-owned car brand Chevrolet is growing its presence in Brazilian football in order to connect with customers and increase its share of the Brazilian market, where the brand competes with Fiat and Volkswagen in the top three for sales of small cars.

General Motors-owned car brand Chevrolet will pay around R21m (€6.9m/$9.5m) per year for the title sponsorship rights to Brazilian football’s first and second division leagues, for five years, from 2014 to 2018, in a deal agreed in April.

The Rugby League World Cup 2013, currently being hosted by England and Wales, will make £2m (€2.4m/$3.2m) to £3m in sponsorship revenue, according to Sports Sponsorship Insider research.

Brazilian soft drinks brand Guarana Antarctica has renewed its partnership with the Brazilian Football Confederation (CBF) for eight more years

Uber has entered into is first partnership with the Brasileirão Feminino, Brazil’s top-tier women’s football league.

The Brazilian Football Confederation (CBF) has agreed a deal for wholesale retail store chain Assaí to become title sponsor of the Campeonato Brasileirão Série A club competition.

Brazilian pharmaceuticals company Cimed has renewed its sponsorship of the Brazilian Football Confederation (CBF).


The French football federation, the Fédération Française de Football, expects to increase its national team sponsorship revenue by between 10 and 15 per cent in its next cycle, to about €72m ($96.5m) per year, with a host of deals set to be agreed in the coming months.

A deal last month with consumer electronics company Samsung lifted sponsorship revenue for the Brazilian football federation, the Confederação Brasileira de Futebol, to more than $100m (€73.5m) per year.