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The decision of the German football league, the Deutsche Fussball Liga, to open up the shirt sleeve patch sponsorship to individual clubs will be of significant benefit to a small handful of top Bundesliga clubs, particularly Bayern Munich.
The main shirt sponsorship deal agreed this month between top Brazilian club Flamengo and Thai energy drinks brand Carabao bucks one trend in the country’s football sponsorship market, in being a long-term deal.
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