adidas

Ahead of the 2019 Fifa Women’s World Cup, adidas launched its new Sweden shirt with an initiative that saw back-of-shirt numbers replaced by images of female role models.

Ahead of the 2020-21 season, CA Osasuna and kit supplier adidas rolled out an integrated online campaign promoting a trio of new centennial kits focusing on the local region, its land and symbols.

Taking over as kit supplier in 2020-21, adidas brought Leeds United into its pandemic-influenced, global ‘Ready for Sport’ brand platform when unveiling the new kit in mid-August 2020.

At the start of the 2020-21 Bundesliga, FC Union Berlin and technical partner adidas rolled out a family-focused digital campaign to promote the club’s new shirt.

October/November 2019 saw adidas and Juventus launch the club’s fourth kit via a fashion-meets-football campaign in partnership with Palace Skateboard.

To leverage Brazilian side Flamengo’s appearance in the 2019 Copa Libertadores final, shirt supplier Adidas projected the club’s shirt onto the Rio's statue of Christ the Redeemer.

Adidas activated its Real Madrid sponsorship by supporting the first ‘influencers’ charity football match in Spain – at the Santiago Bernabéu – and raising money for the Real Madrid Foundation.

The launch campaign for adidas’ 2019-20 Arsenal home kit focused on connecting the club’s global fan base to its North London home through themes of community, customs, language and inclusivity.

Argentinian Superliga football club Boca Juniors has approved a 10-year contract that will see German sportswear company adidas replace US rival Nike as its kit partner

Spanish LaLiga football club Real Valladolid has agreed a new four-season kit partnership with German sportswear company adidas

Spain’s national football federation has announced plans to terminate its contract with adidas, its kit supplier since 1992.

Brazilian Série A club Internacional has signed a new kit partnership with German sportswear brand adidas.

adidas has signed a multi-year partnership with Little League Baseball and Softball to become an Official Sponsor and the Official Supplier of uniform, footwear and coaches' apparel

The University of Kansas has finalised a 14-year extension to its partnership with German sportswear manufacturer adidas, a deal that represents one of the most lucrative contracts in US college sport

German sportswear manufacturer adidas has signed a multi-year deal to become the Official Athletic Footwear and Apparel brand of the new Premier Lacrosse League (PLL)

German sportswear company Adidas has entered into a partnership with George Washington University in Washington, D.C

German sportswear manufacturer adidas has entered into a partnership with the Olympic Federation of Ireland