Manchester Utd Fc and official apparel supplier adidas launched the 2022/23 away kit whilst on tour in Australia (‘Tour Down Under’) through an integrated campaign called ‘Upside Down’

Latin American specialist agency Samba International created a tripartite campaign for Premier League club Leeds United FC, kit supplier Adidas and betting partner 433 based around celebrating the ‘Dia De Muertos'

The Team Marketing agency will this week launch a request for proposal (RFP) process for the right to supply and market the official Uefa Champions League match ball across the 2024-27 cycle

The rivalry between Adidas and Nike has become part of the World Cup spectacle. Adidas has used the tournament to prove its dominance in the football category, but Nike has, at times, pushed its rival to the limit – as revealed by their respective financial reports since the opening clash at the 1978 World Cup in France.

The Saudi Arabian Football Federation (SAFF) has signed up Adidas as the national team kit supplier, from 2023 until 2026

Adidas will continue to supply the kit to the Scottish national teams until at least 2028 after reaching a new agreement with the Scottish Football Association (SFA)

German sportswear manufacturer Adidas has extended its kit supplier deal with English Premier League football club Arsenal

Sports apparel and footwear brand Adidas has ended its partnership with Major League Baseball’s San Diego Padres shortstop Fernando Tatis Jr.

The Algerian Football Federation (FAF) has launched an invitation to tender for kit supply rights to its national teams

Adidas has announced that its chief executive Kasper Rorsted will stand down in 2023, three years ahead of the end of his contract

Sportswear giant Adidas will replace Umbro as kit supplier to Jamaica’s national football teams, from January 2023 until after the 2026 World Cup.

On 28th July 2021, Fulham FC and official shirt supplier Adidas rolled out a launch campaign for its 2021/22 home and away kits through an integrated campaign called ‘Worn With Pride’ with creative fronted by and featuring club staff to reward their commitment through the pandemic and to emphasise the club’s family positioning.

Launched in January through a three-month, multi-channel campaign spanning bespoke a white kit, a video series, social content, celebrity champions, charity support and on-ground projects, Arsenal and Adidas’ ‘No More Red’ is a multi-year integrated initiative aimed at tackling knife crime in London.

Sportswear giant Adidas generated revenues of €21.2bn ($23.4bn) last year, its latest financial report shows.

Sportswear manufacturer Adidas has suspended its sponsorship agreement with the Russian Football Union amid the ongoing Russian invasion and bombardment of Ukraine

Brazilian Série A football club Flamengo’s extension of its supply contract with global sports brand Adidas has been approved by the club’s council.

Adidas has signed on as the kit supplier of the French Athletics Federation (FFA) in a four-year deal announced today (Monday)