Adidas activated its Real Madrid sponsorship by supporting the first ‘influencers’ charity football match in Spain – at the Santiago Bernabéu – and raising money for the Real Madrid Foundation.
After month's of talks, Japanese athletics shoe and apparel manufacturer Asics agreed to sign off a three-year Official Partner deal, from 2017 to 2019, as the federation’s sole kit supplier.
Argentinian Superliga football club Boca Juniors has approved a 10-year contract that will see German sportswear company adidas replace US rival Nike as its kit partner
Spanish LaLiga football club Real Valladolid has agreed a new four-season kit partnership with German sportswear company adidas
Spain’s national football federation has announced plans to terminate its contract with adidas, its kit supplier since 1992.
Brazilian Série A club Internacional has signed a new kit partnership with German sportswear brand adidas.