adidas
Embattled Lyon renews with long-term partner Adidas to 2029
Olympique Lyonnais has received a welcome commercial boost after its long-running kit manufacturing agreement with Adidas was extended to 2029
Adidas enters ‘strategic partnership’ with Saudi-owned Sela
Adidas has entered into a global partnership with Saudi-owned event, retail and rights company Sela focusing on “strategic collaborations and joint developments”.
Adidas agrees multi-year extension to long-running Ajax deal
Ajax has announced an eight-year extension of its kit supplier agreement with Ajax, making it the longest-running sponsorship deal in Dutch football to date.
Saudi Pro League switches ball supplier mid-season as Adidas replaces Nike
German sportswear and equipment provider Adidas has been unveiled as the new ball supplier of football’s Saudi Pro League in a deal that commences next month.
Nottingham Forest reunites with Adidas in ‘multi-year’ deal
English Premier League club Nottingham Forest has announced a “multi-year” deal with Adidas that will see the sportswear brand become the official kit supplier for its men’s, women’s and academy teams.
Adi
MLS leans on major partners to bring Messi to Miami
Apple and Adidas, Major League Soccer's (MLS') two biggest commercial partners, have played significant roles in helping to secure Lionel Messi's impending move to Inter Miami, according to reports in…
BCCI restores prestige to kit supplier position with Adidas deal
The cricket body will be hoping the new five-year contract puts to bed a turbulent period where the kit supplier rights switched between two less illustrious Indian clothing brands.
Adidas named Match Ball Provider of Leagues Cup
The Leagues Cup, the tournament involving 47 teams across Major League Soccer (MLS) and Mexico’s Liga MX, has announced Adidas as an Official Partner and Official Match Ball Provider in a multi-year a…
Hamburg extends Adidas kit supplier deal
German football club Hamburger SV has announced that Adidas has renewed its agreement to be the club's official kit supplier for five more years
NZ Rugby extends Adidas main sponsorship deal
New Zealand Rugby has announced that Adidas has extended its agreement to be its main sponsor
Fanatics replaces Adidas as NHL uniform supplier in landmark deal
Global merchandising and sports retail company Fanatics has expanded its connection with the National Hockey League in a landmark deal through which it will replace Adidas as the organisation’s official u…
Adidas warns of €700m operating loss for 2023
German sportswear company Adidas has warned that its operating loss for 2023 could total €700m ($738m) after it recently severed ties with rapper and fashion designer Kanye West.
Adidas extends backing of high-flying Union Berlin
German sportswear manufacturer Adidas has extended its kit supplier deal with Bundesliga club Union Berlin
LIV’s Johnson splits with Adidas, Garcia not renewed
Former world number one golfer and LIV Golf champion Dustin Johnson has ended his sponsorship agreement with Adidas after 15 years while 2017 Masters winner Sergio Garcia did not have his contract renewed…
BCCI ‘set to announce’ Adidas as new kit sponsor
The Board of Control for Cricket in India (BCCI) is close to announcing Adidas as its new kit sponsor
The Original Impossible – Adidas and Patrick Mahomes
Portland-based agency Opinionated created a Patrick Mahomes-fronted campaign to promote the launch of a new signature shoe
AS Roma gets green light for Adidas deal, as arbitration court rules against New Balance
AS Roma has been given the green light to enact its new kit supplier agreement with Adidas from next season, having been taken to an arbitration court by its current supplier New Balance
Little Islington – Adidas and Arsenal FC
In summer 2022, Arsenal and official kit supplier Adidas teamed up with agency Weirdo to launch the new 2022-23 away kit while the club was on a US Summer Tour through an integrated campaign called ‘Little I…