AB InBev

Football
Sponsorship & Marketing

Michelob Ultra has signed multi-year international sponsorship agreements with Concacaf and Major League Soccer as AB InBev continues to push the beer brand in soccer
Ice Hockey
Sponsorship & Marketing

Budweiser is back as an official beer of the National Hockey League in Canada after a two-year hiatus, while the league's sales process is live to fill the same category in the US market.
Golf
Sponsorship & Marketing

Anheuser-Busch InBev's strategy to position Michelob Ultra as the aspirational sports beer of choice has been further cemented through the company's renewal of its sponsorship deal with the PGA of America.
Multi-sport

AB InBev passed on a domestic sponsorship deal covering the 2028 Los Angeles Olympics before agreeing its Worldwide Partner deal with the International Olympic Committee, announced last month.
Multi-sport
Sponsorship & Marketing

The International Olympic Committee has signed its first-ever Worldwide Olympic Partner (TOP) deal with an alcoholic drinks manufacturer in a ground-breaking agreement with brewing group AB InBev that…
Football
Media

Brazilian media group Globo has reclaimed rights to the Copa América after securing exclusivity in the country to next year’s tournament, while brewing giant AB InBev will sponsor the event through its Michelob Ultra brand.
Football
Sponsorship & Marketing

The Premier League is in the market for a new beer sponsor after AB InBev gave notice that its Budweiser brand will not extend its Official-Partner-level deal when it expires at the end of the current season.
Football

Budweiser created a buzz around last winter’s World Cup in Qatar, despite the unexpected ban on in-stadium alcohol sales.
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship (UFC) has announced that Bud Light will become its official beer in the United States in a multi-year deal that also extends its partnership with AB InBev on a global…
Tennis
Sponsorship & Marketing

The All England Lawn Tennis and Croquet Club (AELTC) has announced that Stella Artois has re-joined Wimbledon's portfolio of sponsors
Football
Sponsorship & Marketing

AB InBev has expanded its relationship with Fifa, agreeing a new sponsorship deal covering the 2026 men's Fifa World Cup, as well as adding the rights to this year’s Women’s World Cup.
Basketball
Sponsorship & Marketing

The National Basketball Association has announced that Michelob Ultra will be the exclusive and worldwide official beer partner of the NBA, WNBA, NBA G League, NBA 2K League, USA Basketball, and Basketball…
Boxing
Sponsorship & Marketing

Prominent boxing promoter Top Rank Boxing has expanded its agreement with Bud Light, in which the Anheuser-Busch brand will continue as the entity’s official beer sponsor and also become its exclusive h…
Football
Sponsorship & Marketing

Just days before the men's 2022 Fifa World Cup kicks off in Qatar, organizers are moving Fifa sponsor Budweiser's beer stands away from the tournament's eight stadiums, limiting the brand's visibility
Surfing
Sponsorship & Marketing

The World Surf League has renewed a partnership with AB InBev beer brand Corona for the next three years
Multiple Sports

In April 2021, Bud Light collated assets from its US sport and music sponsorship portfolio to fuel a huge $10m ‘stimulus package’ campaign based around giving away 100,000 sports tickets, concert seats and beer.
Ice Hockey

Running May through July 2021, Bud Light’s activation played on the tradition of players not shaving while in the playoffs.
Basketball

Through the NBA’s delayed 2020 ‘bubble’ season, AB InBev brand Michelob Ultra teamed up with Microsoft to create an AI-driven virtual courtside fan experience.