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#PlayOffBeerds – Bud Light & the NHL

Running May through July 2021, Bud Light’s activation played on the tradition of players not shaving while in the playoffs.

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As the fallout of the pandemic extended the National Hockey League (NHL) 2020/21 season into the summer, New York Rangers partner Bud Light rolled out a drinks-linked engagement activation
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Running through the 2019-20 NHL hockey season, Budweiser promoted its new status as the official NHL beer in Canada through a campaign to recruit a passionate fan as its ‘Chief Hockey Officer’.

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