2023 Rugby World Cup
‘Sponsorship leads to a different conversation with clients’ | Thomas Hirsch, Capgemini
As a B2B company, sponsorship allows Capgemini to showcase its wide-ranging capabilities to clients in exciting and emotive ways. Faaez Samadi speaks to the company's sponsorship director Thomas Hirsch.
‘We need platforms that resonate on a global basis’ | Stuart Wareman, Accor
Accor’s sponsorship strategy is focused on driving awareness and conversion for Accor Live Limitless (ALL), the brand’s hotel booking and lifestyle loyalty programme.
Accor adds ALL deal to Rugby World Cup sponsorship
Hotel group Accor has stepped up its backing of this year’s Rugby World Cup in France with ALL – Accor Live Limitless, its booking platform and loyalty programme, announced as an official supporter of …
TotalEnergies signs on for 2023 Rugby World Cup, Taisho returns to event
TotalEnergies has signed on as the seventh official sponsor of the 2023 Rugby World Cup in France, while Taisho Pharmaceutical has extended its backing of the tournament
Asahi Group becomes third global sponsor of 2023 Rugby World Cup
World Rugby has signed up Asahi Group, the Japanese alcoholic and soft drinks company, as a global sponsor for the next edition of the Rugby World Cup, which is being held in France in 2023
Round-Up: Amazon’s India rights ambitions, Rugby World Cup draw made, Federer’s Australian Open in doubt, and more
Amazon is expected by some sports media rights industry experts to follow up its bid for New Zealand Cricket rights in India with bids for bigger properties such as the Indian Premier League
Orange becomes latest domestic sponsor of 2023 Rugby World Cup
The organisers of the 2023 Rugby World Cup have added telco Orange as the latest sponsor of the event
FFR extends with RATP Group for four more seasons
The French Rugby Federation (FFR) has renewed with long-term sponsor, transport provider RATP Group
France 2023: Close to €60m raised from domestic sponsorship sales
State-owned railway company SNCF and building equipment rental firm Loxam have become the latest official sponsors of the 2023 Rugby World Cup, as French organisers announced they have filled all eight…
RFU finalises four-year deal with Umbro as Canterbury exits
England's Rugby Football Union (RFU) has announced British sports apparel brand Umbro as its new kit supplier
2023 Rugby World Cup organisers retain confidence in sponsorship prospects
Organisers of the 2023 Rugby World Cup remain confident about the sponsorship prospects for the tournament, despite the impact of the Covid-19 outbreak
Renault set to reignite French Rugby Federation sponsorship
French car manufacturer Renault has co-signed of a letter of intent with the French Rugby Federation (FFR) to return as a major sponsor of French rugby