Australian Open

Aussie Rules

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330…
Tennis

Tennis Australia has appointed former Qantas and DHL executive Cedric Cornelis as its new chief commercial officer
Tennis
Food & Drink Dist.

In January and February 2020, Uber Eats leveraged its dual partnership with the Australian Open and broadcaster Channel Nine with fresh celebrity-fronted ads for every day of the tournament.
Tennis
Food & Drink Dist.

Comedian Sacha Baron Cohen was brought in to work with Aussie tennis stars Nick Kyrgios and Ashleigh Barty to front Uber Eats’ 2021 Australian Open campaign.
Tennis

Tennis Australia has struck a new sponsorship deal with gas supplier Santos and extended deals with whisky brand Canadian Club and ride-sharing brand Uber for this year’s Australian Open.
Tennis

Melbourne brand Grainshaker Australian Vodka has been named as the ‘Official Vodka Partner’ of the Australian Open ahead of next month’s grand slam tennis tournament. T
Tennis

Premium beer brand Peroni has been named as the official beer of the Australian Open starting in 2021, replacing the the upmarket Stella Artois brand
Multi-Sport

The easing of the diplomatic rift between Qatar and Saudi Arabia was welcomed by Fifa president Gianni Infantino and may reopen talks about an expanded and more lucrative 48-team World Cup in the Middle…
Tennis

Australian sunscreen brand Bondi Sands has been named as a sponsor of the 2021 Australian Open grand slam tennis tournament in a new deal
Baseball

Amazon is expected by some sports media rights industry experts to follow up its bid for New Zealand Cricket rights in India with bids for bigger properties such as the Indian Premier League
Athletics

The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age S
AFL

The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19
Tennis

Fashion brand Ralph Lauren has been named as the ‘Official Outfitter of the Australian Open’ tennis grand slam in a long-term, global sponsorship.
Tennis

The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.
Tennis

Online trading platform TMGM has signed its first ever major sports event sponsorship as the ‘Official Online Trading Platform’ of the Australian Open tennis tournament. The
Tennis

Stella Artois will not return as the lead beer partner for the 2021 Australian Open because the brand is being offloaded by its owner, Japanese drinks group Asahi
Boxing

Germany will not allow fans into football stadiums until at least the end of October - Reuters/CNA Portimao in Portugal will host the final race of the 2020 MotoGP season - Reuters/CNA