Australian Open

Latest Features

SportBusiness Sponsorship presents extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open.

Korean car group Kia Motors has extended its partnership with the Australian Open for a further five years, from 2019 to 2023.

This month, Sports Sponsorship Insider completed a survey of the portfolios for the Wimbledon tennis championships and the Australian, French and US Opens, following the conclusion of the 2014 Grand Slam tennis season.

Australian commercial broadcaster Nine has pointed to a new strategic approach as the reason behind an oversubscribed offering for sponsorship of its coverage of the Australian Open tennis grand slam

The Australian Open tennis Grand Slam has extended its partnership with Italian pasta brand Barilla

The Australian Open grand slam tennis tournament has agreed a sponsorship deal with skincare products manufacturer La Roche-Posay

Cosmetics brand Garnier has rekindled its association with the Australian Open by agreeing to partner with the 2019 edition of the tennis grand slam