Australian Open

Tennis

Tennis Australia has confirmed the end of its sponsorship agreement with gas producer Santos amid a public backlash against fossil fuel firms sponsoring major sports events
Tennis

Tennis Australia has backed its under-fire chief executive Craig Tiley as the deportation of top-seed Novak Djokovic threatens to overshadow the Australian Open
Tennis

Tennis Australia has extended its Australian Open digital innovation agreement with Indian technology company Infosys until the end of 2026
Tennis

Hotel chain Marriott Bonvoy has been named as the official hotel partner for tennis’ 2022 Australian Open, as well as the lead-in tournaments for the Grand Slam event.
Tennis

Sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $373m (€322m) in 2021, up about one per cent on the $369m recorded last year.
Aussie Rules

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330m (€209m/$256m) in central sponsorship revenue in 2021, across a total of 140 deals.
Tennis

Tennis Australia has appointed former Qantas and DHL executive Cedric Cornelis as its new chief commercial officer
Tennis
Food & Drink Dist.

In January and February 2020, Uber Eats leveraged its dual partnership with the Australian Open and broadcaster Channel Nine with fresh celebrity-fronted ads for every day of the tournament.
Tennis
Food & Drink Dist.

Comedian Sacha Baron Cohen was brought in to work with Aussie tennis stars Nick Kyrgios and Ashleigh Barty to front Uber Eats’ 2021 Australian Open campaign.
Tennis

Tennis Australia has struck a new sponsorship deal with gas supplier Santos and extended deals with whisky brand Canadian Club and ride-sharing brand Uber for this year’s Australian Open.
Tennis

Melbourne brand Grainshaker Australian Vodka has been named as the ‘Official Vodka Partner’ of the Australian Open ahead of next month’s grand slam tennis tournament. T
Tennis

Premium beer brand Peroni has been named as the official beer of the Australian Open starting in 2021, replacing the the upmarket Stella Artois brand
Multi-sport

The easing of the diplomatic rift between Qatar and Saudi Arabia was welcomed by Fifa president Gianni Infantino and may reopen talks about an expanded and more lucrative 48-team World Cup in the Middle…
Tennis

Australian sunscreen brand Bondi Sands has been named as a sponsor of the 2021 Australian Open grand slam tennis tournament in a new deal
Baseball

Amazon is expected by some sports media rights industry experts to follow up its bid for New Zealand Cricket rights in India with bids for bigger properties such as the Indian Premier League
Athletics

The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age S
AFL

The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19