Australian Open
Australian Open lands Haier, Red Bull as sponsors
The Australian Open's popularity in China continues to bear fruit with Tennis Australia signing a new sponsor in Haier as the home appliance and consumer electronics firm expands its portfolio in the sport.
International brands drive sponsorship economy in Australia and New Zealand
Sport in Australia and New Zealand remains overwhelmingly reliant on international sponsors according to SportBusiness Sponsorship’s latest Australia and New Zealand Data Snapshot.
Tennis surge in China drives Luzhou Laojiao’s Aussie Open renewal
Tennis' continued popularity in China was central to Luzhou Laojiao’s sponsorship renewal with the Australian Open tennis Grand Slam.
Kia revels in Australian Open’s ‘playful premium’ positioning
Kia’s decision to extend as ‘Major Partner’ of the Australian Open in January has made the relationship one of the longest running deals in Australian sports sponsorship. Faaez Samadi reports.
Dunlop seals Australian Open extension amid ball quality concerns
Tennis Australia has agreed a five-year extension to its sponsorship deal with Dunlop for the Australian Open despite criticism over the sporting goods manufacturer’s products at the ongoing edition o…
Chemist Warehouse extends Australian Open sponsorship
Tennis Australia has announced that pharmacy retailer Chemist Warehouse has extended its sponsorship for another three years
Kia extends Australian Open sponsorship
Tennis Australia has announced that Australian Open 'Major Partner' Kia has extended its sponsorship for another five years, making it one of the longest sports sponsorships in Australia
Chubb renews Tennis Australia sponsorship deal
Chubb has agreed a three-year renewal with Tennis Australia, the organiser of the Australian Open tennis Grand Slam
Data Snapshot: Tennis 2022
Tennis sponsorships across the four Grand Slams and the ATP and WTA Tours reached a combined value of approximately $378m (€374.9m) in 2022, up a sizeable 12 per cent from the 2021 total of $338m and a strong indicator of the commercial recovery from the Covid-19 pandemic over the previous two years.
Tennis Australia ends sponsorship with fossil fuel producer Santos
Tennis Australia has confirmed the end of its sponsorship agreement with gas producer Santos amid a public backlash against fossil fuel firms sponsoring major sports events
Tennis Australia backs under-fire CEO as Djokovic fallout continues
Tennis Australia has backed its under-fire chief executive Craig Tiley as the deportation of top-seed Novak Djokovic threatens to overshadow the Australian Open
Infosys extends Australian Open deal to 2026
Tennis Australia has extended its Australian Open digital innovation agreement with Indian technology company Infosys until the end of 2026
Marriott Bonvoy named Australian Open’s hotel partner, adds Barty as ambassador
Hotel chain Marriott Bonvoy has been named as the official hotel partner for tennis’ 2022 Australian Open, as well as the lead-in tournaments for the Grand Slam event.
Data Snapshot: Tennis 2021
Sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $373m (€322m) in 2021, up about one per cent on the $369m recorded last year.
Data Snapshot: Australia 2021
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330m (€209m/$256m) in central sponsorship revenue in 2021, across a total of 140 deals.
Tennis Australia appoints former Qantas executive Cornelis as new CCO
Tennis Australia has appointed former Qantas and DHL executive Cedric Cornelis as its new chief commercial officer
No Repeats – Uber Eats & Australian Open 2020 & Channel Nine
In January and February 2020, Uber Eats leveraged its dual partnership with the Australian Open and broadcaster Channel Nine with fresh celebrity-fronted ads for every day of the tournament.
Rogue Umpire – Uber Eats & Tennis Australia
Comedian Sacha Baron Cohen was brought in to work with Aussie tennis stars Nick Kyrgios and Ashleigh Barty to front Uber Eats’ 2021 Australian Open campaign.