United Kingdom
Boxt to replace Tomket Tyres on Rangers’ shirt sleeve
Scottish Premiership club Rangers has named e-commerce and fulfilment platform Boxt as its new official sleeve sponsor from next season in a multi-year agreement
ECB signs Sage as latest sponsor of The Hundred
The England and Wales Cricket Board (ECB) has signed accounting and HR specialist Sage as the latest sponsor of The Hundred
Cazoo completes Triple Crown with World Snooker Championship deal
Online car retailer Cazoo has completed the set of title sponsorships of snooker’s Triple Crown Series by agreeing a multi-year deal for the World Snooker Championship.
NFL renews 888sport UK and Ireland sponsorship
The National Football League has renewed its regional sponsorship contract with gambling platform 888sport
ECB adds Xplora as sponsor of The Hundred
The England and Wales Cricket Board (ECB) has signed up smartwatch company Xplora as a new sponsor of The Hundred
Data Snapshot: Six Nations Rugby 2021-22
The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.
Crystal Palace signs Mukuru as new sleeve sponsor
English Premier League club Crystal Palace has signed up financial services platform Mukuru as its new sleeve sponsor
Sports NFT platform Sportemon Go ceases token trading
Hibernian and Rangers have been dealt a blow after Sportemon Go, a sponsor of both Scottish football clubs, stopped trading its non-fungible tokens
McLaren Racing brings in crypto platform OKX
Racing team grows its presence in cryptocurrency landscape
Castore furthers rugby presence with Scarlets deal
Castore has signed its latest kit supply deal in rugby union with Welsh club Scarlets
St Helens secures Totally Wicked extension
English rugby league club St Helens has signed a renewal to its wide-ranging sponsorship contract with vape products company Totally Wicked
NFL secures La-Z-Boy sponsorship in the UK and Ireland
The National Football League (NFL) has signed a regional sponsorship contract with sofa brand La-Z-Boy that covers the UK and Ireland
TVR looks to showcase move to electric with Formula E deal
British sports car manufacturer TVR has signed a short-term sponsorship agreement with electric racing series Formula E
Liverpool to play friendly in Singapore as StarHub secures rights to exhibition matches
Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia
Market opens on Liverpool’s main shirt deal as crypto firms circle
Brands from multiple sectors, including cryptocurrency-based companies, and agency representatives have contacted Liverpool about the club's main shirt position currently held by international banking…
Peroni strikes five-year Ascot Racecourse sponsorship
Italian beer brand Peroni Nastro Azzurro has signed as the official beer of UK horseracing’s Ascot Racecourse in a five-year deal.
Global Esports Federation appoints IMG to strategic and commercial role
The Global Esports Federation has appointed the IMG sports and entertainment agency as a commercial consultant ahead of the Commonwealth Esports Championships in Birmingham later this year
Millwall to swap Macron for Hummel
English football club Millwall has signed up Danish sports and fashion brand Hummel as its kit supplier