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Peroni strikes five-year Ascot Racecourse sponsorship

(Photo by Alan Crowhurst/Getty Images)

Italian beer brand Peroni Nastro Azzurro has signed as the official beer of UK horseracing’s Ascot Racecourse in a five-year deal.

Under the agreement – aimed as reinforcing the brand’s premium heritage – Peroni will install a House of Peroni outlet, including the Mediterranean-inspired ‘Aperitivo Bar’, in the village enclosure located at the racetrack's centre.

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