Racing team grows its presence in cryptocurrency landscape
You need to have a subscription to access this content
If you would like more information on our Sponsorship product please contact our sales team
Already have an account? Sign in here
Latest Analysis
‘New York is the home for ultra-high-net worth individuals’ | Anneliese Mesilati, UBS
Anneliese Mesilati, head of brand activation and sponsorship for UBS in the Americas, speaks about the firm's sponsorship of the New York Islanders hockey-specific stadium and the company's deal with the Mercedes F1 team. Ben Cronin reports.
NBA generated $760.3m from its sponsorship portfolio in 2022-23
The NBA generated $760.3m in sponsorship income in 2022-23, renewing four contracts and agreeing two new deals with Hisense and Sorare. Matthew Glendinning provides detailed analysis of its commercial portfolio.
Telepass and VW deals allow FIGC to increase ‘mobility sector’ income
The FIGC has maximised its 'mobility' sector sponsorship income by signing deals with Telepass and VW Italia. Matthew Glendinning reports.
McLaren Racing marks latest motorsport move for Salesforce
McLaren Racing has signed up customer relationship management company Salesforce to its sponsorship portfolio
Miory Steel deal takes McLaren Racing portfolio above 40 sponsors
The McLaren Racing Formula 1 team has signed a multi-year sponsorship with Belarussian tinplate manufacturer Miory Steel
McLaren Racing extends with CNBC, makes games-based deal with Garena
Formula 1 team McLaren Racing has extended its sponsorship agreement with business news network, CNBC, in a multi-year deal
Ford’s F1 return with Red Bull Racing driven by technology, marketing focus
US automotive manufacturer Ford will return to Formula 1 for the first time in more than two decades after entering into a long-term strategic technical partnership with Red Bull Racing