United Kingdom

VistaPrint, a Dutch e-commerce company providing small businesses with design and print services for custom physical and digital marketing products, has a multi-year agreement with Liverpool Football Club (LFC) as the official small business design and marketing partner.

The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League

The World Snooker Tour (WST) has signed crypto casino and sportsbook Duelbits as the new title sponsor of three of its events – the World Grand Prix, Players Championship and Tour Championship.

Online automotive retailer Cazoo has announced that it will not renew its shirt sponsorship agreement with Premier League club Aston Villa following its expiry at the end of the 2022-23 season and amid…

British sportswear brand Castore has taken up the option of increasing the size of its debt facility by £25m (€28.4m/$30.4m

Pan-Asian insurance group AIA has built on its association with Tottenham Hotspur by appointing the English Premier League club’s captain Harry Kane as a brand ambassador.

Haider Rafique, global chief marketing officer for cryptocurrency exchange OKX, explains why he remains bullish about crypto sport sponsorships following the FTX scandal, and why the firm is keen to build its sponsorship portfolio

British sportswear brand Castore has made its latest move in the cricket market by becoming the official teamwear supplier of Surrey County Cricket Club

English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…

This season, Danish beer brand Carlsberg celebrates its thirtieth anniversary as a sponsor of Premier League giant Liverpool FC, the longest-running sponsorship deal in the English top flight

UK investment platform AJ Bell has been unveiled as the title sponsor of the Great Run Series as part of a five-year deal with the Great Run Company

Italian clubs are negotiating with betting brands as 2018 ban set to be overturned Much-delayed white paper on UK regulation due in the coming weeks

Manchester United has announced a multi-year global sponsorship deal with online financial trading platform Doo Group

Premier League side Aston Villa has agreed a deal with sports betting brand William Hill to become the club’s ‘Official In-Stadium Betting Partner’. T

Premier League club Nottingham Forest has announced UK for UNHCR, the UN Refugee Agency, as its new front-of-shirt sponsor

Chris Rawlings, the chief commercial officer at the Scottish Football Association, is to leave his position after five years at the organisation