United Kingdom
Freebets.com on board with Cheltenham for Festival Trials Day
Cheltenham Racecourse has reached a three-year agreement with Freebets.com to make the betting affiliate site the title sponsor of its two mile five furlong handicap chase on Festival Trials Day.
United strikes double deal with Middle Eastern financial institutions
English Premier League champion Manchester United has announced regional sponsorship agreements with Commercial Bank of Qatar and Emirates NBD Bank.
Clifford Chance to partner Rugby World Cup 2015
Clifford Chance has agreed a deal to become the official law firm of the Rugby World Cup 2015 international rugby union tournament.
Man City gains commercial credit with First Gulf Bank deal
English Premier League football club Manchester City has agreed a new three-year partnership with UAE banking group First Gulf Bank.
Sale Sharks score Capital Properties extension
Capital Properties has agreed to renew its kit sponsorship deal with English Premiership rugby union club Sale Sharks for the 2013-14 season.
Ross County secures long-term backing with sponsor renewal
Stanley CRC Evans Offshore has agreed a five-year extension to its shirt sponsorship deal with Scottish Premiership football team Ross County through to 2018.
AJ Bell secures Salford City Stadium naming rights
Manchester-based financial services company AJ Bell has agreed a nine-year stadium naming rights partnership with English Premiership top-tier rugby union team Sale Sharks.
Puma enters English cricket market with Yorkshire
English county cricket team Yorkshire has announced a three-year kit manufacturing deal with Puma.
Manda becomes United’s first nutritional partner
English Premier League champion Manchester United has agreed a five-year partnership with Japanese health foods company Manda Fermentation.
Sunderland to promote Tanzania through new partnership
Sunderland has strengthened its ties to the African continent by signing a business partnership which makes Tanzania the official destination partner of the English Premier League football club.
Newcastle Eagles net naming sponsorship
British Basketball League team Newcastle Eagles has sealed a naming rights deal with construction firm Esh Group.
GetTheLabel.com converts RLWC partnership
Rugby League World Cup 2013 has agreed a sponsorship deal with online fashion retailer GetTheLabel.com.
London Irish secures Pitmans tie-up
English Premiership rugby union team London Irish has agreed a two-year sponsorship deal with Thames Valley-based law firm Pitmans.
United gains credit extension with MBNA
English Premier League champion Manchester United has announced a three-year extension to its UK partnership with credit card issuer MBNA.
Adidas retains BPA partnership
The British Paralympic Association has extended its sponsorship agreement with German sportswear brand Adidas until the end of 2016.
Lotus builds commercial roster with Emaar Properties
Dubai-based residential and commercial property investment company Emaar Properties has signed a two-year commercial agreement with the Lotus Formula One team ahead of this weekend’s Italian Grand Prix.
Sunderland looking good with new partner
English Premier League football club Sunderland has formed a partnership with NIP+MAN, in a deal that represents the new brand’s first move into sports sponsorship.
UK Athletics signs off on long-term Nike deal
UK Athletics has confirmed Nike as its official sportswear partner in a seven-year deal running from 2014 until the end of 2020.