Switzerland

Swiss dairy produce association Interprofession du Gruyère has extended its deal as an official partner of the Tour de Suisse cycling race.

The Swiss Ice Hockey Federation has signed up software company SAP Switzerland as an official partner.

Cycling event the Tour de Suisse has signed up five official co-partners for its 2015 edition.

Energy wholesaler Suisse Power and Gas (SuisseGas) aims to enter the UK energy market following its three-year agreement with Premier League Manchester City, signed this month.

The Sauber Formula One motor racing team has signed a partnership with financial institution Banco do Brasil for 2015 following confirmation that Brazilian rookie Felipe Nasr will be part of its driver line-up next season.

The CHI Geneva show jumping event has sealed a two-year extension to its principal sponsor deal with multinational financial services firm Credit Suisse and has added Japanese automotive manufacturer Honda as a new partner.

The InfrontRingier Sports & Entertainment agency has struck a long-term deal to offer the main sponsorship packages of the Swiss Indoors Basel ATP World Tour 500 men’s tennis tournament.

The Swiss Ice Hockey Federation national governing body has agreed a long-term extension to its partnership with Central European transport company Eurobus.

Swiss insurance company Vaudoise Insurance this month renewed its Presenting Sponsorship of cycling’s Tour de Suisse in a three-year deal, from 2015 to 2017.

Insurance company Vaudoise has extended its title sponsorship of the Tour de Suisse after the InfrontRingier sports and entertainment agency took control of the organisation and marketing of the cycling event.

Swiss financial services firm UBS has agreed a four-year extension to its sponsorship of the Swiss Athletics governing body.

IMG Schweiz, the Swiss arm of the IMG agency, has reached a sponsorship deal with charcuterie brand Malbuner for ice hockey’s Spengler Cup.

Formula One motor racing team Sauber has agreed deals to make fashion label McGregor and real estate company Pacific Ventures Dubai premium partners on the eve of the 2014 season.

Home improvement retail chain Jumbo has secured a deal with IMG Schweiz, the Swiss subsidiary of the IMG agency, for the final jersey sponsorship package at this year’s Tour de Suisse UCI WorldTour cycling event.

Banking group Raiffeisen has extended its sponsorship of Swiss-Ski, the national governing body for skiing in Switzerland, by three years until 2017

Formula One motor racing team Sauber has announced an extension to its sponsorship agreement with Mexican telecommunications group Telmex.