Spain
Baku 2015 secures exposure through Atletico Madrid partnership
Atletico Madrid will promote Baku’s hosting of the inaugural European Games in 2015 as part of the Spanish Liga football club’s commercial partnership with Azerbaijan’s tourism authority.
Barcelona extends Unicef ties
Spanish Liga football club Barcelona has agreed a two-year extension of its partnership with the United Nations children’s fund, Unicef.
Tuenti nets naming and shirt rights with Liga ACB’s Estudiantes
Madrid-based social media technology company Tuenti has agreed a deal with Estudiantes for its Tuenti Movil platform to become the official team and jersey sponsor of the Spanish Liga ACB basketball club.
Sanitas signs up for Spain’s Basketball World Cup
The International Basketball Federation (Fiba) and the Spanish Basketball Federation (FEB) have confirmed Spanish medical company Sanitas as a national supporter of the 2014 Basketball World Cup.
Real Madrid extends connection with Saudi Telecom
Spanish Liga football club Real Madrid has signed a five-year extension to its sponsorship deal, from 2013-14 to 2017-18, with Saudi Telecom.
Real Madrid suits up with Versace
Spanish Liga football club Real Madrid has agreed a new partnership with Italian fashion house Versace for the 2013-14 season.
Microsoft confirms talks over Bernabeu naming rights
US software giant Microsoft has confirmed that it has held discussions with Spanish Liga football club Real Madrid over a potential naming rights deal for its Santiago Bernabeu stadium.
Barcelona seals Saudi bank deal
Saudi Arabian bank Samba Financial Group has signed up as a commercial partner of Spanish Liga football club Barcelona.
Barcelona energised by Gatorade partnership
Spanish Liga football club Barcelona has agreed a three-year sponsorship deal with PepsiCo’s sports nutrition drink Gatorade.
Telefonica back in the saddle with Team Movistar
Spanish telecommunications company Telefonica has extended its sponsorship of UCI WorldTour cycling squad Team Movistar for the next three years.
Real Madrid in talks over Bernabeu naming rights – Perez
Real Madrid president Florentino Perez has confirmed that the Spanish Liga football club is in talks over a naming rights deal for its Santiago Bernabeu stadium.
Spanish Handball Federation seals new sponsor deal
Spanish postal service Correos has agreed to become the main sponsor of the Spanish Handball Federation through to the 2016 Olympic Games in Rio de Janeiro.
Serveto backs FC Barcelona sports teams
FC Barcelona has reached a sponsorship agreement with logistics company Serveto covering all aspects of its non-football operation.
Liga looks outside Spain in new sponsorship project
The Spanish football league, the Liga de Fútbol Profesional, is looking to sign up to four new global partners in a push to exploit the league’s international commercial potential.
Valencia buoyed by local partner’s support
Spanish Liga football club Valencia has agreed a three-year sponsorship deal with local insurance firm Divina Pastora Seguros.
Barcelona banks UAE partner
Spanish Liga football club Barcelona has agreed a three-year partnership with UAE-based financial institution United Arab Bank.
Viagogo to drive Real Betis sales
Online ticket marketplace Viagogo has entered into a sponsorship agreement with Real Betis to become the Spanish Liga football team’s international ticketing partner.
Barcelona Council lends name to F1 track
Barcelona City Council has agreed a naming-rights sponsorship agreement with the home of Formula One’s Spanish Grand Prix.