Liga ACB’s Estudiantes seals Movistar deal

Spanish telecommunications company Telefónica has extended its title sponsorship deal with Estudiantes, with its Movistar brand now set to support the Liga ACB basketball club.

The agreement between Telefónica and the Madrid-based team commenced a year ago, with social networking platform Tuenti Móvil having initially held the title sponsorship rights.

This component of the deal will now switch to Telefónica’s mobile phone operator, with the team now being known as Movistar Estudiantes.

The contract has been extended through 2016 and Movistar will support the Estudiantes men’s and women’s teams, along with the club’s youth teams and foundation projects.