Spain
San Miguel renews partnership with Valencia Basket Club until 2020
Spanish beer brand San Miguel has renewed its historic partnership with Valencia Basket Club until 2020
Sporting Gijón scores new sponsor
Financial services company CaixaBank has signed a sponsorship deal with Spanish Segunda División football club Sporting Gijón.
Barça keeps talking to hit €25m per year Naming Rights target
Spanish club FC Barcelona is unlikely to budge from its €25m-per-year ($28.4
Zotapay processes Alavés partnership
Spanish LaLiga football club Deportivo Alavés has agreed a new partnership with online payment platform Zotapay.
Santander gets another year to review LaLiga options
Santander’s one-season title sponsorship extension with LaLiga for 2019-20 was priced at the same rate as the original deal, SportBusiness Sponsorship has learned.
Sevilla partners with currency platform EverFX
LaLiga club Sevilla has signed a new shorts patch partnership with Cypriot currency trading platform EverFX
Continental upgrades La Vuelta sponsorship with ‘Most Combative Rider’ award rights
Tyre brand Continental has upgraded its main sponsorship of the Vuelta a España to include title rights to the ‘Most Combative Rider’ award for each stage of the cycling race.
Tecnocasa extends Getafe shirt sponsorship
Spanish LaLiga football club Getafe has agreed a one-season extension to its partnership with main sponsor, real estate and financial services group Tecnocasa
Zurich signs new digital partnership with NBA Spain
Swiss insurance firm Zurich has signed a new digital-only partnership with NBA Spain
Barcelona weighs up Grifols offer for Camp Nou naming rights
Barcelona is seriously assessing a proposal from the Grifols family behind the pharmaceuticals company of the same name that would see them acquire the naming rights to the LaLiga football club’s Camp N…
Spain enters World Handball Championship with new sponsors
The Spanish Handball Federation (RFEBM) has agreed new sponsorship deals with airline Iberia and Costa de Almería, the coastal municipalities of the province of Andalusia.
Alfa Romeo renews Real Betis sponsorship
Italian luxury car manufacturer Alfa Romeo has extended its partnership with Spanish LaLiga football club Real Betis.
Alfa Romeo will retain its position as the Official Vehicle of the club
Cofidis extends backing of Spanish cycling
French financial services company Cofidis has renewed its sponsorship of the Spanish Cycling Federation (RFEC).
Cofidis will continue to serve as a Principal Sponsor of the RFEC until 2021
Real Sociedad to reject gambling partners
Real Sociedad will turn down offers of sponsorships from gambling companies in the future, following a vote by the Spanish LaLiga football club’s members.
Vuelta sponsor switches jerseys
Spanish electricity provider Feníe Energía has switched its commercial partnership with the Vuelta a España to sponsor the event’s new new white jersey, which will be worn by the best young cyclist in t…
Spanish Football Federation lands Iberia deal
The Spanish Football Federation (RFEF) has agreed a new sponsorship deal with airline Iberia
Santander to title sponsor top Spanish football leagues for another season
Spanish bank Santander will continue to title sponsor the top two football leagues in Spanish football in 2019-20, according to the Palco23 website
IMG wins LaLiga business, CSM announces MLB deal
LaLiga, Spain’s top-flight football league, has appointed the IMG agency as its exclusive commercial agency for global sponsorship agreements.