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Sevilla partners with currency platform EverFX

LaLiga club Sevilla has signed a new shorts patch partnership with Cypriot currency trading platform EverFX.

As part of the deal, the EverFX logo will be present on the front-of-shorts for at least the remainder of this season.

The full duration of the deal was not disclosed, but Sevilla said in a statement: “This is only the start of what promises to be a long-lasting relationship between the two institutions.”

EverFX’s logo made its first appearance on the shorts at last Saturday’s clash with Real Madrid at the Santiago Bernabéu.

Sevilla has boosted its international sponsorship portfolio this season, through deals with brand such as with Nike, Betfair, Uber and FC Energía.

According to Spanish news site Palco23, in 2017-18 Sevilla increased its commercial revenue by 18 per cent to €16m ($18.2m).

Read this: ‘Sevilla’s top tier drives sponsorship revenue at Spanish challenger club’