South America
DHL extends long-term backing of Formula E, Bandeirantes agrees rights deal
Logistics company DHL has agreed a multi-year extension to its Formula E sponsorship deal, while the electric car-racing championship has signed a rights deal with Brazilian commercial broadcaster Bandeirantes
Amstel serves up Conmebol extension to 2026, adds Libertadores Femenina
Heineken-owned beer brand Amstel has extended its sponsorship of the men’s Copa Libertadores until 2026 in a deal that also includes backing of the women’s version of the top-tier continental clubs com…
Atlético-MG extends with shirt sponsor, Goiás claims record deal
Atlético-MG has extended its shirt sponsorship deal with steel firm Gerdau, while fellow Campeonato Brasileiro Série A club, Goiás, has hailed a record agreement with betting platform Esportes da Sorte.
América-MG lands EstrelaBet as main sponsor, Santos extends with Kodilar
América-MG has announced sports betting company EstrelaBet as its new main sponsor, while fellow Campeonato Brasileiro Serié A club Santos has renewed an agreement with food products manufacturer Kodilar.
AFA adds Banco de la Nación as new sponsor
The Argentinian Football Association (AFA) has agreed a wide-ranging sponsorship deal with Banco de la Nación Argentina.
I Don’t Remember – ALMA & Racing Club de Avellaneda
In April 2022, ALMA (Association to Fight Alzheimer's Disease) teamed up with Argentina’s Racing Club and skipper Leonardo Sigali for a stunt - a post-match pitch-side interview in which the player failed t…
The Foamy Haircut – Brahma & Brazilian Football Club Sponsorships
Brahma has been a long-time sponsor of Brazilian football - with official partnerships ranging from the national team to major tournaments and club sponsorships - but when health and safety-led legislation…
Mashreq Bank joins growing AFA regional portfolio
Dubai-based financial institution Mashreq Bank has become the first regional sponsor of the Argentinian national football team in the Middle East and Egypt
Corinthians adds Pixbet as shirt sponsor
Bookmaker Pixbet has agreed a shirt sponsorship deal with Campeonato Brasileiro Série A club Corinthians in an agreement that will run for a minimum of three years.
Brax Sports Assets to sell sponsor packages for Copa do Brasil
The Brazilian Football Confederation (CBF) has appointed the Brax Sports Assets agency to broker sponsorship deals for the Copa do Brasil knockout club competition
CBF insists Bitci sponsorship deal has been terminated
The Brazilian Football Confederation (CBF) has confirmed that is has ended its sponsorship with Turkish blockchain company Bitci
Bitci refutes claims over CBF contract termination
Turkish blockchain company Bitci has responded to claims that its sponsorship contract with the Brazil Football Confederation (CBF) has been terminated
Brazilian Football Confederation ‘ends’ Bitci deal
The Brazilian Football Confederation (CBF) has terminated its sponsorship deal with Turkish blockchain company Bitci
Sportfive signs exclusive sponsorship sales deal with Brazil’s Pain Gaming
Sportfive has been awarded an exclusive mandate to sell sponsorship packages for Pain Gaming, the Brazilian esports team
Messi appointed global brand ambassador for Byju’s social impact arm
Indian education technology company Byju’s has appointed Lionel Messi as a global brand ambassador for its social impact arm Education For All.
Inter Rapidísimo signs up as Qatar 2022 regional supporter
Logistics firm Inter Rapidísimo has set a first for a Colombian company by becoming an official regional supporter of football’s Fifa World Cup.
Zé Delivery signs on as CBF sponsor ahead of World Cup
The Brazilian Football Confederation (CBF) has signed up beverage delivery service Zé Delivery as a new sponsor.
Effect Sport renews agreement with NFL in Brazil
Brazilian agency Effect Sport has renewed its commercial representation agreement in Brazil with the NFL for the next three years