South Africa
SAA to support South African athletes on road to Rio
National flag carrier South African Airways has agreed to sponsor the South African Sports Confederation and Olympic Committee through to the 2016 Olympic and Paralympic Games in Rio de Janeiro.
South African Women’s Open connects with Cell C
The Womens’ Professional Golfers’ Association of South Africa (WPGA) has secured telecommunications provider Cell C as the title sponsor of the South African Women’s Open.
Bloemfontein Celtic scores double sponsorship deal
South African football club Bloemfontein Celtic has agreed new sponsorship deals with Italian sportswear brand Kappa and Swazi funeral services company B3 Funerals and Insurance.
DLA Piper supports South Africa’s Hockey World Cup campaign
Multi-national law firm DLA Piper is to sponsor the South Africa men’s national hockey team for the duration of the 2014 Men’s Hockey World Cup.
SuperSport backing South Africa’s Hockey World Cup campaign
Pay-television broadcaster SuperSport, which operates in sub-Saharan Africa, is to sponsor the South Africa men’s national hockey team during the 2014 Men’s Hockey World Cup.
Golden Lions renew connection with Vox Telecom
South African rugby union team Golden Lions has reached a deal to make telecommunications company Vox Telecom an associate sponsor.
Puma up to speed with Super Rugby’s Cheetahs
German sportswear company Puma has announced it will continue as the official technical and apparel sponsor of South African Super Rugby team the Cheetahs until beyond the 2016 rugby union season.
MicroMega makes first sporting move with Super Rugby’s Sharks
South African holdings company MicroMega has reached an agreement to become an official sponsor of the Sharks Super Rugby franchise.
Xerox returns as Golden Lions title sponsor
South African rugby union team Golden Lions has announced a three-year deal to make document solutions company Xerox its new title sponsor for the domestic Currie Cup tournament.
Golden Lions team up with Jonsson Workwear
South African rugby union franchise Golden Lions has agreed a two-year sponsorship deal with Jonsson Workwear.
Cricket South Africa sees eye-to-eye with Spec-Savers
Cricket South Africa has announced a new partnership with optometrists group Spec-Savers.
Super Rugby’s Bulls sign up new partner
Agricultural services and diversified foods group AFGRI has agreed a sponsorship deal with South African rugby union club Blue Bulls, which competes in the Super Rugby competition.
South African FA nets five-year deal with Nike
US sportswear company Nike has agreed a five-year partnership with the South African Football Association to become the governing body’s new technical sponsor from February 1.
Land Rover to drive Western Province and Stormers
Sharks snap up Kyocera shirt sponsorship
The South African arm of printing products and software company Kyocera Document Solutions has agreed a sponsorship deal with the Durban-based Sharks Super Rugby franchise.
EY gets on-side with South African FA
South African professional services firm EY has announced a sponsorship agreement with the South African Football Association.
Samsung converts SARU deal
The South African Rugby Union has signed a two-year associate sponsorship contract with the national subsidiary of Korean electronics giant Samsung.
Sharks snap up four-year kit deal with BLK
The Sharks have announced an apparel partnership with BLK which will see the sportswear brand produce kits for the South African Super Rugby franchise from January 2014 to December 2018.