Russia
Fifa signs Hisense as World Cup sponsor
Russian Olympic Committee signs up new kit partner
VTB sponsors F1’s Russian Grand Prix
Alpecin deal brings new identity for Team Katusha
Russian UCI WorldTour cycling outfit Team Katusha has agreed a new sponsorship deal with German hair products manufacturer Alpecin that will result in it being renamed and registered as a Swiss squad.
Fifa banks Russian firm as first World Cup regional supporter
Fifa, football’s global governing body, has named Russia’s Alfa-Bank as the first-ever regional supporter of its World Cup national team tournament.
Skoda extends long drive with IIHF Worlds
Czech automotive manufacturer Skoda has extended a deal to remain as the main sponsor of the International Ice Hockey Federation’s World Championship.
MegaFon returns as major partner of Russian Football Union
Russian telecommunications company MegaFon has returned as a general sponsor of the Russian Football Union after signing a new three-year deal with the governing body.
Organisers mine major partnership for 2019 winter Universiade
Norilsk Nickel Mining and Metallurgical Company (MMC Norilsk Nickel) has signed on as a general partner of the 2019 winter Universiade multi-sport event.
MasterCard kick-starts Russian business with KHL deal
Payment services brand MasterCard became the first international payment company to sponsor the Kontinental Hockey League in December having emerged from a damaging period of western sanctions in early 2015.
Coca-Cola adds fizz to KHL
The Coca-Cola Russia division of the soft drinks producer has sealed a partnership deal with the Kontinental Hockey League European ice hockey competition.
Russian backer to end support of leading UCI WorldTour team
UCI WorldTour cycling team Tinkoff-Saxo is on the lookout for a new main sponsor after owner Oleg Tinkov said his Russian banking group Tinkoff Credit Systems will withdraw its backing at the end of the 2016 season.
Russian Football Union rekindles Novatek ties
The Russian Football Union has renewed its partnership with the country’s leading independent natural gas producer Novatek.
Russia’s VTB will not extend IAAF sponsorship
Russian financial services group VTB has said it will not extend its top-tier sponsorship deal with the International Association of Athletics Federations, but has denied the decision is connected to the Russian doping scandal currently engulfing the sport.
Ferrari locks down Kaspersky Lab extension
Russian cybersecurity company Kaspersky Lab has agreed a five-year extension to its sponsorship deal with Formula One motor racing team Ferrari.
Russian Football Union mines new partnership with Norilsk Nickel
Russian nickel and palladium mining and smelting company Norilsk Nickel has agreed a sponsorship deal with the Russian Football Union.
KHL seals commercial partnerships
The Kontinental Hockey League has unveiled a series of commercial partners ahead of the start of the European ice hockey tournament today (Monday).
Toyo Tires keeps Zenit on right road for title defence
Russian Premier League champion Zenit St Petersburg has secured a sponsorship deal with Japanese tyre manufacturer Toyo Tires.
Spartak suits up with D’S Damat
Russian Premier League football club Spartak Moscow has agreed a partnership with menswear brand D’S Damat.