Portugal
Adidas strikes six-year extension with Benfica as club seeks shirt sleeve sponsor
Sporting goods brand Adidas has renewed its kit supplier contract with Portuguese football club Benfica for another six years, extending until 2027
Betano replaces NOS at Sporting CP as Nike confirmed as kit supplier
Portuguese Primeira Liga football club Sporting Clube de Portugal will kick off the 2021-22 season with betting operator Betano as its new front-of-shirt sponsor
CBF partners with Bitci to produce NFTs, Portuguese FA teams up with Socios
The Brazilian Football Confederation (CBF) has agreed a three-year deal with Turkish blockchain company Bitci Technology to develop a series of non-fungible tokens (NFTs) for Brazil’s national football t…
WiZink makes co-branded payment card play with Benfica
Portuguese football club Benfica has signed a five-year sponsorship agreement with the Spanish digital bank WiZink
Betano calls foul as Bwin ‘snatches Portuguese Primeira Liga naming rights’
Betting operator Betano has written to Portugal’s top-flight football clubs and threatened legal action against the Portuguese Professional Football League (LPFP), after it was beaten by rival company B…
Benfica engages WME Sports in stadium and academy naming rights search
Portuguese football club Benfica has contracted WME Sports, the sports representation arm of the Endeavor-owned WME agency, to secure naming rights partners for the club’s Benfica Stadium and Benfica Y…
Portuguese FA creates new official Amazon e-commerce store
The Portuguese Football Federation (FPF) has teamed up with e-commerce giant Amazon to launch a new official online store
Santander Media House – Santander & Uefa
Uefa partner Santander brought the excitement of the 2020 Champions League Final in Lisbon to the world through an enhanced edition of its ‘Santander Media House’
Sporting CP ‘to swap Macron for Nike’
Portuguese football club Sporting CP will switch kit suppliers from Italian brand Macron to Nike at the end of the 2020-21 season, according to reports
Round-Up: BCCI denies further sponsor pressure, England tour of India postponed, Super Rugby Aotearoa sell-out, and more
Germany will not allow fans into football stadiums until at least the end of October - Reuters/CNA
Portimao in Portugal will host the final race of the 2020 MotoGP season - Reuters/CNA
End of the line for NOS’ Portuguese Primeira Liga title sponsorship
The Portuguese Primeira Liga, the country's top-flight football league, will lose telecoms and pay-television broadcaster NOS as its title sponsor at the end of its contract
Drive for More – Yokohama & Chelsea FC
Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.
Betano supports Portuguese market entry with Braga deal
Portuguese Primeira Liga football club SC Braga has agreed a three-season deal to make online gambling brand Betano its new main sponsor.
The contract covers the three seasons spanning 2019-20 to 2021-22
Braga signs kit deal with Hummel
Sportswear provider Hummel has signed a kit supplier partnership with Portuguese Primeira Liga football club SC Braga.
The four-year deal will run until the end of the 2022-23 season
EuroBic extends Liga Portugal deal
Liga Portugal, the organising body of the top two divisions of domestic club football, has extended its partnership with banking group EuroBic
Portuguese Football Federation nets wide-ranging BPI deal
The Portuguese Football Federation (FPF) has entered into a partnership with financial services company BPI
Benfica signs fashion partner
Portuguese Primeira Liga football club Benfica has signed a sponsorship deal with menswear brand Inimigo Clothing.
Portuguese Football Federation signs fashion partner
The Portuguese Football Federation (FPF) has entered into a partnership with fashion label Sacoor Brothers.