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Portuguese Football Federation nets wide-ranging BPI deal

The Portuguese Football Federation (FPF) has entered into a partnership with financial services company BPI.

The wide-ranging deal names BPI as an official sponsor of the men’s and women’s senior teams, as well as U21 sides. BPI will also take on naming rights to the women’s club league in Portugal, which becomes the Liga BPI. The four-year deal commences next month and runs until 2022.

BPI will also support youth teams across Portugal and work with the FPF on social responsibility initiatives.

BPI executive president Pablo Forero said: “This agreement represents for BPI an opportunity to implement a long-term sponsorship strategy and benefit from the growth of the business through the social power of football.

“We want to bring more families to support the teams, by offering exclusive experiences and advantages to our clients. In addition, the social commitment that unites the two entities will also give rise to joint initiatives of social responsibility that favour inclusion through football. I am convinced that BPI will consolidate itself as a long-term financial partner of the FPF.”

Portugal’s men’s team, the defending European champions, reached the last-16 stage at the recent Fifa World Cup in Russia.