Portugal

Portuguese telecommunications company NOS has signed a three-and-a-half year deal to become title sponsor of the Portuguese Primeira Liga, the country’s top-tier football league.

Chinese telecommunications company Huawei has expanded its portfolio in sport by linking up with Benfica, the most popular football club in Portugal.

Portuguese banking group Millennium BCP has reached a long-term agreement to become the title sponsor of the new Estoril Open ATP World Tour tennis event.

Portuguese media company NOS has sealed a deal to become the title sponsor of the Primeira Liga, while Korean electronics company Samsung has also agreed a commercial partnership with the country’s top football division.

Specialist golf travel company Your Golf Travel has reached a sponsorship agreement for the forthcoming Portugal Masters European Tour event.

Dubai-based airline Emirates has further enhanced its football sponsorship portfolio by signing a three-year partnership with Portuguese Primeira Liga champion Benfica.

Spanish energy company Repsol has renewed its long-term sponsorship ties with Portuguese Primeira Liga champion Benfica.

Italian sportswear brand Macron has agreed a partnership with Portuguese Primeira Liga football team Sporting Lisbon.

US sportswear company Warrior has expanded its presence in the European football market by agreeing to become the new kit partner of leading Portuguese Primeira Liga club FC Porto.

The Portuguese Football Federation (FPF) has renewed its long-running partnership with US sportswear giant Nike.

The Portuguese Olympic Committee (COP) and Redes Energéticas Nacionais (REN), the country’s national electricity company, have renewed their sponsorship contract until the end of 2015.