Northern Ireland
Features
We Connect for Good – BT & The FA/FAW/SFA/IFA
BT abruptly pivoted its activations to digital after the pandemic struck just a month after it launched a new, five-year ‘4-3-3’ Home Nations soccer sponsorship strategy in February 2020.
#GoalPower – Boots & The FA, FAW, SFA, IFA and FAI
After 170 years of trading, high street chemist Boots’ first sport sponsorship backed women’s football via partnerships with all five football associations in the British Isles.
Game Changers – Electric Ireland & the Irish Football Association
Electric Ireland’s ‘Game Changers’ women’s grassroots initiative with the Irish Football Association (IFA) in Northern Ireland was a three-year, always on, multi-channel programme with linked advertising campaig…
Boots signs landmark deal for women’s football in ‘home nations’ and Ireland
Boots, the UK’s largest pharmacy-led health and beauty retail store chain, has agreed deals with the football associations of England, Scotland, Wales, Northern Ireland and Ireland to sponsor their respective w…
BetVictor strengthens ties with World Snooker
Online gaming company BetVictor has stepped up its involvement with World Snooker by becoming title sponsor of a further two Home Nations events
IMG appointed to seek main sponsor for Home Nations FAs
The IMG agency has been jointly appointed by the Football Associations of Northern Ireland, Scotland and Wales to find a headline partner for the three national governing bodies.
Vauxhall continues support of North West 200
Automotive manufacturer Vauxhall has agreed to stay on as the title sponsor of the North West 200 motorcycling event in Northern Ireland for the sixth consecutive year.