North America
HDL scores Washington Redskins partnership
Health Diagnostic Laboratory (HDL) has agreed a one-year deal to become the official health and wellness partner of NFL American football side the Washington Redskins.
Aaron’s ups Nascar involvement with MWR deal
Lease-to-own retailer Aaron’s has agreed a multi-year deal to sponsor Michael Waltrip Racing driver Brian Vickers in every Nascar Sprint Cup Series race from 2014.
Aon touches down with NFL International Series
Global risk management and insurance firm Aon has extended its partnership with American football’s NFL to take in the 2013 and 2014 editions of the league’s International Series in London.
MMA organisation teams up with Adidas
Mixed martial arts organisation the Resurrection Fighting Alliance has agreed a multi-year sponsorship deal with Adidas, according to the Las Vegas Review-Journal newspaper.
Scott Credit Union teams up with St Louis Rams
Not-for-profit credit co-operative Scott Credit Union has reached a three-year sponsorship deal to become the official credit union of NFL American football team the St Louis Rams.
Yankees to promote Dominican Republic through new partnership
The Dominican Republic Ministry of Tourism (MITUR) has agreed a sponsorship deal with the New York Yankees for the 2013 season, signing on as an official travel destination of the MLB baseball franchise.
Sporting KC banks UMB partnership
US Major League Soccer franchise Sporting Kansas City has entered into a multi-year commercial partnership with UMB Bank, a subsidiary of American financial services group UMB Financial Corporation.
Orlando Magic teams up with Marriott for Silver Season
NBA basketball franchise the Orlando Magic has confirmed timeshare travel brand Marriott Vacation Club as its presenting partner for the 2013-14 season.
Toyota drives on with Indianapolis Colts
Japanese automotive firm Toyota has signed a renewed and expanded sponsorship deal with NFL American football franchise the Indianapolis Colts.
Buccaneers continue Tribune tie-up
NFL American football team the Tampa Bay Buccaneers has renewed its commercial partnership with regional newspaper the Tampa Tribune.
Hilton continues US Figure Skating partnership
US Figure Skating has renewed its sponsorship agreement with global hotel brand Hilton through June 2015.
Mercedes-Benz drives away with PGA of America renewal
Mercedes-Benz has agreed to extend its partnership with the PGA of America golf organisation through to the end of 2017.
Bridgestone tees up WGC extension
Tyre manufacturer Bridgestone has extended its title sponsorship of the World Golf Championships-Bridgestone Invitational tournament at Firestone Country Club in Akron, Ohio through to 2018.
StubHub backs Rogers Cup
Online ticket exchange StubHub has reached a sponsorship agreement with Canadian tennis tournament the Rogers Cup.
Wells Fargo invests in MLS partnership
Wells Fargo has been unveiled as the exclusive retail banking and commercial lending sponsor of Major League Soccer, the top division of football in North America.
PepsiCo signs up for 49ers stadium move
NFL American football team the San Francisco 49ers has announced a multi-year partnership with multi-national food and beverage company PepsiCo.
PGA Tour seals MetLife partnership
MetLife has agreed a four-year deal to become an official marketing partner of golf’s PGA Tour and Champions Tour.
Jaguars team up with Publix
NFL American football team the Jacksonville Jaguars has agreed a five-year sponsorship deal with Florida-based supermarket chain Publix.