Wells Fargo has been unveiled as the exclusive retail banking and commercial lending sponsor of Major League Soccer, the top division of football in North America.
The company struck the “multi-year” deal with Soccer United Marketing, the league’s commercial arm.
The agreement includes field-level signage during nationally televised MLS broadcasts as well as exposure via the league’s digital and television properties. Wells Fargo will also serve as the co-presenting partner of MLS Futbolito, the league’s national series of four-a-side amateur tournaments.
“With our coast-to-coast presence, the time is right for Wells Fargo to invest in a national sports marketing sponsorship that allows us a unique and ownable platform for engaging new and existing customers, increasing our overall brand consideration and continuing to support community initiatives in the markets where we have customers and team members,” said Jamie Moldafsky, Wells Fargo’s chief marketing officer.