North America
Ghost Armor offers protection to Phoenix Suns
Ghost Armor has agreed a multi-year marketing partnership with NBA basketball team Phoenix Suns and the club’s WNBA counterpart, women’s side Phoenix Mercury.
New York Knicks sets sail with Norwegian Cruise Line
Cruise ship operator Norwegian Cruise Line has reached a marketing agreement with NBA basketball franchise the New York Knicks.
NFL’s Jaguars team up with Ford dealership
Southern Ford Dealers has agreed a four-year sponsorship deal with NFL American football team Jacksonville Jaguars.
NBA tips off new season with Sears and Under Armour renewals
North American basketball league the NBA has renewed its partnerships with Sears and Under Armour.
Real Salt Lake nets new main sponsor
Major League Soccer club Real Salt Lake has signed a long-term, multi-million dollar shirt sponsorship deal with science-based network marketing company LifeVantage.
Toronto Raptors bank BMO partnership
The Toronto Raptors and BMO Financial Group have announced a multi-year partnership for the company to join Canada’s sole NBA basketball team as title sponsor and official bank.
Samsung seals major NBA partnership
North America’s National Basketball Association has agreed a partnership deal with South Korean technology company Samsung.
Coyotes in long-term deal with Levy Restaurants
NHL ice hockey team the Phoenix Coyotes has signed a 15-year agreement to make Levy Restaurants the exclusive restaurant partner at its Jobing.com Arena.
AEG extends San Manuel deal
San Manuel Indian Bingo & Casino will enjoy an expanded sponsorship presence across a range of high-profile Southern Californian sporting properties after signing a five-year, multi-million dollar partnership renewal with sports and entertainment company AEG.
Globe and Mail delivers renewed Olympic support to Canadian Committee
Canadian newspaper the Globe and Mail has renewed its partnership as the official national news media partner to the Canadian Olympic Committee.
NFL International Series income matches rise in games
The National Football League’s International Series generated a 35 per cent increase in sponsorship income in 2013 compared to 2012, Marc Reeves, the league’s international commercial director, told Sports Sponsorship Insider this month.
SAP seals wide-ranging Madison Square Garden partnership
German software firm SAP has sealed a long-term technology and marketing partnership to become a signature partner of New York’s iconic Madison Square Garden.
Major Energy teams up with Knicks and Madison Square Garden
The Madison Square Garden Company has announced a multi-year marketing partnership with Major Energy to make the energy supply company the official gas and electric energy partner of NBA basketball team the New York Knicks.
Kumho retains Lakers ties
The US arm of Korean tyre manufacturer Kumho Tire has renewed its sponsorship of NBA basketball franchise Los Angeles Lakers for a fourth consecutive season.
Miami Dolphins set sail with Norwegian Cruise Line
NFL American football team Miami Dolphins has announced a sponsorship deal with cruise ship operator Norwegian Cruise Line.
Hockey Canada signs wide-ranging P&G deal
Proctor & Gamble has agreed a four-year sponsorship deal with the Hockey Canada national ice hockey governing body to support the development of the sport in the country.
Chevrolet’s deal with United a “no-brainer” says ousted GM official
Former General Motors global marketing head Joel Ewanick has described Chevrolet’s record shirt sponsorship deal with English Premier League football club Manchester United as a “no-brainer” despite the agreement reportedly playing a major part in his exit from the company.
Taco Bell feeds NBA with deal extension
Fast food chain Taco Bell has announced an expansion of its sponsorship agreement with North American basketball league the NBA, under a multi-year renewal of the deal.