North America
Visit Orlando to sponsor US Open under USTA partnership
The United States Tennis Association has agreed a multi-year deal to make Visit Orlando the global tourism partner of the US Open championships.
Ford retains naming spot at Nascar showpiece
Automotive giant Ford has sealed an extended five-year deal to continue its title sponsorship of the season finale of North American stock car racing series Nascar.
Yankees booked in for Wyndham Rewards stay
MLB baseball team New York Yankees has signed a sponsorship deal with the loyalty programme of hotels company the Wyndham Group.
Konica Minolta secures national partnership with Canada Games
Japanese technology company Konica Minolta has agreed a five-year deal to become a national partner and official supplier of the next three editions of the Canada Games multi-sport event.
AB InBev goes global with expanded NFL partnership
Belgian-headquartered brewing giant AB InBev has extended its sponsorship of the NFL through the end of the 2016 season, taking in global rights with the American football league for the first time.
MLB’s Angels strike deal with AFE Power
California-based automotive parts manufacturer AFE Power has agreed a partnership with MLB baseball team Los Angeles Angels of Anaheim.
Vikings step up MLS franchise bid with Relevent Sports tie-up
NFL American football franchise the Minnesota Vikings have stepped up their efforts to secure a Major League Soccer (MLS) expansion team for their new stadium by agreeing a partnership with the Relevent Sports agency.
NFL’s Rams team up with IT firm
NFL American football team the St. Louis Rams have signed a partnership with information technology and management consulting firm Perficient for the 2014 season.
DHL drives rugby presence with Canadian national team
Global logistics company DHL has announced a sponsorship deal with the Rugby Canada governing body ahead of the national team’s participation in the 2015 World Cup.
WTA’s Connecticut Open receives United Technologies backing
Building and aerospace industries specialist United Technologies has reached a deal to serve as presenting sponsor at the Women’s Tennis Association’s Connecticut Open tournament.
Dallas Cowboys team up with local hospital
NFL American football team Dallas Cowboys has entered into a commercial partnership with the Forest Park Medical Center.
Kings continue local events drive with US Track & Fields
The ownership group of the Sacramento Kings NBA basketball franchise has agreed a marketing partnership covering the 2014 USA Outdoor Track & Field Championships.
Advocate snaps up Bulls training facility naming rights
NBA basketball franchise the Chicago Bulls has announced an expanded multi-year agreement with Illinois-based Advocate Health Care that will lead to the company assuming naming rights for the team’s new training facility.
Volleyball sponsorship a Smart choice for Daimler brand
Daimler-owned automotive manufacturer Smart has agreed partnerships with the Association of Volleyball Professionals US beach volleyball tour and the European Volleyball Federation (CEV) continental governing body.
Denver Broncos energised by new partner
NFL American football team Denver Broncos has signed a multi-year partnership with natural gas and oil producer Noble Energy.
DuPont Kevlar secures X Games sponsorship
DuPont Protections Technologies has announced that its DuPont Kevlar brand is to become a sponsor of the X Games extreme sports event through to 2015.
New IndyCar event secures title sponsor
US motor-racing series IndyCar has secured internet company Angie’s List as title sponsor of its Grand Prix of Indianapolis event through 2016.
Manning bolsters Nationwide’s Broncos deal
NFL American football team Denver Broncos has signed an expanded multi-year marketing partnership with insurance and financial services organisation Nationwide.