North America

Basketball
Fan Engagement

The National Basketball Association's Los Angeles Clippers have announced a multi-year sponsorship with Taiwanese airline Starlux, which will debut a Taipei-Los Angeles flight on April 26
Baseball
Media

Major League Baseball has entered into a wide-ranging sponsorship agreement with Zoom that affords the communications platform exposure during in-game replay reviews, television broadcasts and at the league…
Multiple Sports
Finance & Law

US sports and entertainment consulting firm Elevate Sports Ventures has formed a full-service creative division following the acquisition of brand strategy and experiential design studio Slate Shepherd
Football
Events

US Soccer has announced plans for the Allstate Continental Clásico, a new one-off match that will take place annually between the US men’s national team and a 'top-tier' opponent from North, Central or…
Basketball
Media

Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year
Football
Sponsorship & Marketing

The United Soccer League (USL) has announced that Mexico-based Tequila Corralejo has become the league's first 'Official Tequila Partner' ahead of the 2023 USL Championship and USL League One seasons
Football
Sponsorship & Marketing

The Confederation of North, Central America and Caribbean Association Football (Concacaf) and Canadian bank Scotiabank have agreed a renewal of their sponsorship agreement
Golf
Sponsorship & Marketing

The PGA of America has appointed global sports marketing agency Legends to spearhead its go-to-market strategy and sales execution for new sponsorships
Golf
Sponsorship & Marketing

The PGA Tour and the Players Championship have announced Comcast Business as a sponsor of the Players Championship through 2030
US College Sport
Sponsorship & Marketing

Telecommunications company AT&T is to continue its sponsorship of the National Collegiate Athletic Association through the 2025 academic calendar, extending a relationship that dates back to 2001
Basketball
Media

Warner Bros. Discovery and CBS Sports, which hold domestic broadcast rights to the National Collegiate Athletic Association's men's basketball March Madness tournament, have "virtually sold out" of their advertising inventory.
Basketball
Finance & Law

Endeavor subsidiary WME Sports has announced that it is acquiring basketball representation firm BDA Sports Management. WME Sports had made a minority stake investment in BDA in 2020
US College Sport
Media

Baylor Athletics has signed a new 10-year multimedia rights agreement with sports marketing and media company Playfly Sports Properties.
US College Sport
Licensing & Merchandising

Retail chain Dick's Sporting Goods has been named the official sporting goods retailer of the National Collegiate Athletic Association (NCAA) ahead of the marquee men's and women's NCAA basketball tournaments…
Baseball
Sponsorship & Marketing

The Boston Red Sox Major League Baseball team has signed a sponsorship deal with sports betting and iGaming operator BetMGM
Basketball

As an official partner of the NCAA’s March Madness men’s and women’s basketball tournaments, Nissan’s 2022 campaign was deployed across various channels, including TV commercials and online and onsite …
Multi-sport

For the 2022 National Senior Games, presenting sponsor Humana worked with GMR Marketing to create a campaign that enabled Humana agents to build relationships with senior athletes in-person at the games…
Football
Finance & Law

GE Appliances, a sponsor of Canada Soccer, says that it is prepared to put up C$100,000 (€68,985/$72,685) to help resolve the pay dispute between the governing body and its women's national team.