PGA of America appoints Legends as sponsorship sales agency

2022 PGA Championship winner Justin Thomas (Photo by Ross Kinnaird/Getty Images)

The PGA of America has appointed global sports marketing agency Legends to spearhead its go-to-market strategy and sales execution for new sponsorships.

Legends Golf, a division of Legends, will lead the partnership and be responsible for driving “innovative sponsorships, as well as delivering unparalleled experiences and value to PGA of America fans and partners around the world”.

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