North America
Cavaliers slam-dunk new coffee partnership
NBA basketball franchise the Cleveland Cavaliers has entered into a partnership with US quick-service restaurant group Dunkin’ Donuts.
Heineken replaces Budweiser as MLS beer partner
Dutch brewing company Heineken has agreed a long-term partnership with Major League Soccer (MLS) to become the North American football league’s official beer.
Alaska Airlines wings in for Portland Timbers extension
Major League Soccer team Portland Timbers has agreed a multi-year renewal to its shirt sponsorship agreement with Alaska Airlines.
MLB’s Cubs given clean bill of health by ATI
US orthopaedic rehabilitation provider ATI Physical Therapy has entered into a partnership with MLB baseball franchise the Chicago Cubs.
LPGA goes virtual with new partner
The Ladies Professional Golf Association has entered into a new partnership with Korean golf equipment manufacturer and retailer Golfzon.
Cisco extends NBA partnership
IT company Cisco has extended a partnership with North America’s NBA basketball league.
Comerica extends Stars relationship
Financial services company Comerica has extended a commercial partnership with the Dallas Stars NHL ice hockey franchise.
New York Half Marathon takes off with United support
US-based airline United has expanded its support of the New York Marathon by agreeing to become title sponsor of its half marathon event.
Sporting Kansas City seals shirt sponsor extension
Major League Soccer champion Sporting Kansas City has extended its shirt sponsorship deal with investment management company Ivy Funds through to the end of the 2022 season.
Eluxe touches down with Grey Cup deal
Global online retailer Eluxe has entered into a partnership with the Canadian Football League ahead of the American football competition’s Grey Cup showpiece game.
Pacific Premier Bank invests in Anaheim Ducks
California-based business banking group Pacific Premier Bank has agreed a sponsorship deal for NHL ice hockey team Anaheim Ducks and its Honda Center home.
Maple Leafs drive into new NHL season with Ford renewal
The Canadian subsidiary of automotive giant Ford has agreed a renewed five-year sponsorship deal with Maple Leaf Sports and Entertainment - the operating body of the Toronto Maple Leafs ice hockey team - ahead of the 2014-15 NHL season.
Cadillac expands WGC presence with Match Play sponsorship
US automotive brand Cadillac, a division of General Motors, has expanded its sponsorship of the World Golf Championships to become title sponsor of the 2015 World Golf Championships - Match Play through a deal announced by the PGA Tour.
Kraft expands NHL partnership
Kraft has become an official sponsor of the NHL ice hockey league in North America under an enhanced agreement that takes the food company’s Hockeyville initiative into the US market.
Hays: Football central to global ambitions
Global recruitment specialist Hays is using partnerships within the City Football Group (CFG) portfolio to increase brand awareness and engagement, Sholto Douglas-Home, chief marketing officer told Sports Sponsorship Insider.
CenturyLink pitches in at Minnesota Twins training base
US telecommunications company CenturyLink has strengthened its ties with the Minnesota Twins by becoming the naming partner of the Major League Baseball team’s training facility.
TD Ameritrade rolls NFL sponsorship into advertising spend
US-based online brokerage TD Ameritrade has become an Official Sponsor of the National Football League (NFL) in the category of personal investing, online brokerage and wealth management.
No cash advantage for Miami Open from Itaú deal
Brazilian bank Itaú Unibanco has become the Presenting Sponsor of the Miami Open, a mandatory event on both the ATP and WTA tennis tours, formerly title sponsored by consumer electronics company Sony.