Nordics

Skiing
Sponsorship & Marketing

Swedish state-owned gambling company Svenska Spel has signed as the new ‘principal partner’ of the Swedish Ski Association, starting this July.
Women's Football

Swedish state betting firm Svenska Spel, the main sponsor of the Swedish national team, activated its rights around the 2019 Women’s World Cup in France by having the team’s stars call supporters at home.
Football
Sponsorship & Marketing

State-owned gaming company Norsk Tipping has enhanced its presence in Norwegian football by agreeing a deal to become the main sponsor of the national teams and club competitions
Football
Sponsorship & Marketing

The Norges Fotballforbund (NFF), Norway’s football federation, has extended a title sponsorship deal for the country’s third tier with PostNord, the Nordic postal services and logistics company.
Skiing
Sponsorship & Marketing

Norwegian sportswear brand Dæhlie has extended its position as the ski clothing supplier for the upcoming season of Ski Classics.
Esports
Sponsorship & Marketing

Mondelēz International-owned chewing gum brand Stimorol will sponsor the Blast Premier esports tournament’s Fall Final competition in December.
Multi-sport

Norwegian insurance giant Gjensidige Forsikring linked up with 19 national sports organisations to drive recruitment and participation via a 2018 employee engagement initiative called the Gjensidige Games.
Ice Hockey
Sponsorship & Marketing

Cyprus-based betting operator CampoBet has signed a three-year sponsorship deal with the Champions Hockey League (CHL) – Europe's leading club ice hockey competition – in Sweden.
Football
Sponsorship & Marketing

Danish bank Arbejdernes Landsbank has threatened to quit as a major sponsor of the Danish Football Union (DBU) to comply with a new law banning banks from advertising together with gambling companies in…
Football
Finance & Law

The Danish Football Union (DBU) has expressed its frustration after it was clarified that a new marketing law will mean it cannot jointly display the branding of sponsors Arbejdernes Landsbank and Oddset
Athletics
Events

The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
Football
Sponsorship & Marketing

German sportswear company Puma has ousted Italian rival Errea from its long-term position as kit supplier to the Iceland national football team
Multi-sport
Sponsorship & Marketing

The Swedish Sports Federation has extended its association with state-owned gambling brand Svenska Spel. The deal, which is worth SEK17m (€1.6m/$1.7m), will now extend until the end of 2020.
Football
Sponsorship & Marketing

Danish football club FC Midtjylland has added bank Arbejdernes Landsbank as its new shirt sponsor.
Winter Sports
Sponsorship & Marketing

The Norwegian Ski Federation (NSF), already suffering financial losses as a result of the Covid-19 pandemic, has lost one of its key sponsors – the country’s largest civil engineering company Veidekke.
Ice Hockey
Sponsorship & Marketing

Tampere Deck Arena, which will serve as the main host venue during Finland’s staging of the International Ice Hockey Federation’s (IIHF) World Championship in 2022, has agreed a naming-rights deal wit…
Football
Sponsorship & Marketing

The Swedish Football Association is aiming to develop its Swedish Cup competition through an extension to its association with main sponsor Svenska Spel, the Swedish gambling company
Cycling
Sponsorship & Marketing

Danish trade union Dansk Metal has agreed a deal to sponsor the 2021 edition of the Tour de France’s Grand Départ, which will be held in Copenhagen.