Danish Football Union hit by new marketing law

Denmark celebrate qualifying for Uefa Euro 2020 (by Lars Ronbog / FrontZoneSport via Getty Images)

The Danish Football Union (DBU) has expressed its frustration after it was clarified that a new marketing law will mean it cannot jointly display the branding of sponsors Arbejdernes Landsbank and Oddset.

The law came into effect on July 1, but the DBU had queried the impact it would have on its deals with Arbejdernes Landsbank, a financial services group, and Oddset, a betting brand of majority state-owned lottery operator Danske Spil.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here