New Zealand

Football
Sponsorship & Marketing

Fifa president Gianni Infantino has confirmed that Visit Saudi, Saudi Arabia’s tourism authority, will not be sponsoring this year’s Women’s World Cup in Australia and New Zealand following a backlash from …
Football
Sponsorship & Marketing

The co-hosts of the 2023 Fifa Women’s World Cup in Australia and New Zealand are calling for clarification on reports of a sponsorship agreement with Saudi Arabia’s tourism authority.
Sailing
Licensing & Merchandising

Italy-based sailing clothing brand Slam has signed as the ‘Official Apparel Supplier’ to the four-time America's Cup winner Emirates Team New Zealand in the build-up to its defence of the trophy in Bar…
Rugby Union
Sponsorship & Marketing

New Zealand Rugby (NZR) and Australian Super Rugby Pacific team Western Force have said they are reviewing their sponsorship agreements with Altrad Group after the French construction engineering company’s f…
Football
Events

Commonwealth Bank (CommBank) has signed on as the first official supporter for the 2023 Fifa Women’s World Cup in Australia and New Zealand.
Rugby Union
Sponsorship & Marketing

The Women’s Rugby World Cup in New Zealand will generate record sponsorship revenue World Rugby committed to unbundling sponsorship rights from the men’s game T
Rugby League
Sponsorship & Marketing

Telco Vodafone has renewed its naming-rights sponsorship of the New Zealand Warriors, the Auckland-based rugby league team which competes in Australia’s NRL.
Rugby Union
Events

Retail pharmacy chain Chemist Warehouse has signed up as an official sponsor of Rugby World Cup 2021, the postponed women’s national team tournament which will now take place this year in New Zealand f…
Tennis
Events

The Auckland Open will return to the international tennis calendar next year for the first time since the beginning of the Covid-19 pandemic, Tennis Auckland and Tennis New Zealand announced today (Tuesday)
Rugby Union
Sponsorship & Marketing

New Zealand Rugby (NZR) has signed its first-ever major technology sponsorship deal with software company SAP to accelerate the rugby union’s digital transformation across all areas of the business.
Sailing

Through 2020 and 2021, running up to the 36th America’s Cup, Toyota leveraged its long-running partnership with the Kiwi sailing squad to reach its two target audiences in NZ.
Rugby Union

In Q3 2021, All Blacks beer partner Steinlager targeted young Kiwis by offering them the chance to wear their country’s shirt in a live-streamed ‘match’ inside the Rugby Challenge video game.
Rugby Union
Fan Engagement

Wellington-based rugby union franchise Hurricanes has announced a sponsorship agreement with Danish music streaming service Moodagent ahead of the second phase of the Super Rugby Pacific competition
Rugby League
Media

The National Rugby League has granted permission for the New Zealand Warriors to extend their principal sponsorship deal with telco Vodafone following a long-running dispute between the franchise and the…
Rugby Union
Sponsorship & Marketing

French industrial services company Altrad has strengthened its rugby union presence by becoming a sponsor of this year’s women’s Rugby World Cup in New Zealand.
Rugby Union
Sponsorship & Marketing

Rugby union franchise Moana Pasifika has announced a sponsorship deal with non-profit organisation Earth X
Rugby Union
Sponsorship & Marketing

Wearable sports tech company STATSports has completed a three-year deal with New Zealand Rugby to become the official high-performance supplier of the All Blacks until 2024
Rugby Union
Finance & Law

New Zealand Rugby and the New Zealand players’ union have agreed to an initial NZ$200m ($134.1m/€177.9m) investment in NZR’s commercial rights by US-based private equity company Silver Lake Partners. T