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Women’s Rugby World Cup sponsors get behind growing the women’s game

Renee Wickliffe of New Zealand scores during a match against England in San Diego, California, 2019. (Photo by Sean M. Haffey/Getty Images)

  • The Women’s Rugby World Cup in New Zealand will generate record sponsorship revenue
  • World Rugby committed to unbundling sponsorship rights from the men’s game
  • The women’s game forms part of World Rugby’s centralisation plans
World Rugby and its domestic host country partner are expected to raise between £7m ($7.8m/€8m) and £8m from sponsors associated with the upcoming Women’s Rugby World Cup in New Zealand, having agreed deals with five Worldwide Partners, eight Official Sponsors and five Official Suppliers.

The global deals, valued at between £0.5m and £2.2m each, were sold by World Rugby, with some rights extending to the 2025 Women’s Rugby World Cup in England. Official Sponsor and Supplier deals were sold by the local organisers.

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