New York

American Football

The Dunkin' quick service restaurants brand, the Official Coffee of the New York Giants, has signed a one-year promotional partnership with the NFL club’s running back Saquon Barkley.
Baseball

Major League Baseball team the New York Yankees has agreed a sponsorship deal with insurance and investment organisation Starr Companies.

Streaming service Hulu has entered into a partnership with the Madison Square Garden Company (MSG).

Basketball

Rideshare company Lyft has sealed a partnership with top New York sports and entertainment venue Madison Square Garden.

American Football

Pegula Sports and Entertainment, the ownership group of NFL American football franchise the Buffalo Bills and NHL ice hockey team the Buffalo Sabres, has entered into a partnership with online marketplace and hospitality service Airbnb.

Motorsport

US wireless technologies specialist Qualcomm has agreed a deal to become the title sponsor of the Formula E electric car-racing series’ inaugural ePrix in New York City.
American Football

New York-based NFL American football franchise the Buffalo Bills and the Buffalo Sabres NHL ice hockey team have secured partnerships with transportation network company Uber.
Baseball

Last-minute hotel booking mobile application HotelTonight has partnered with Major League Baseball franchise the New York Yankees for the 2017 season.
Baseball

Major League Baseball team the New York Yankees has entered into a multi-year partnership with real estate firm Halstead Property.
Baseball

Major League Baseball franchise the New York Mets has extended its partnership with office products retailer W.B. Mason.
Basketball

Tyre manufacturer Kenda has entered into a partnership with the Brooklyn Nets NBA basketball franchise.

Chess

Russian fertiliser producer PhosAgro has signed on as a sponsor of the 2016 World Chess Championship Match, which will take place in the US city of New York from November 11-30.

Baseball

Web development platform Wix has agreed a sponsorship deal with Major League Baseball franchise the New York Yankees.

Baseball

German automotive company Porsche has entered into a multi-year partnership with Major League Baseball team the New York Mets.

Baseball

Kowa Health Care America, a subsidiary of Japanese pharmaceutical company Kowa, has entered into a partnership with Major League Baseball team the New York Yankees.

Baseball

Major League Baseball franchise the New York Yankees has signed a sponsorship deal with StubHub in an agreement that ends a long-running dispute with the ticketing company.

American Football

German automotive company Porsche has agreed a multi-year deal to become the official sports car and luxury vehicle of NFL American football franchise the New York Jets.

Baseball

Global fitness franchise Orangetheory Fitness has entered into a partnership with North American Major League Baseball team the New York Yankees.