Streaming service Hulu has entered into a partnership with the Madison Square Garden Company (MSG).
Under the deal, the terms of which were not disclosed, Hulu will acquire naming rights to The Theater at Madison Square Garden in New York City, US.
The venue is regularly used to host professional boxing bouts, including the WBO light-heavyweight title fight between Vyacheslav Shabranskyy and Sergey Kovalev last year.
Hulu will benefit from branding placement throughout the venue, as well as on MSG’s official digital and promotional platforms.
In addition, visitors to The Theater at Madison Square Garden will be able to view Hulu streaming content in the venue’s lobby.