Netherlands
Dutch cycling team confirms Lotto NL rebrand
UCI World Tour cycling squad Team Belkin has confirmed it will be renamed Team Lotto NL under its new sponsorship deals with the Dutch national lottery and retail company BrandLoyalty.
No change to Eredivisie portfolio value, despite new deals
Sponsorship revenue for the Eredivisie, the top-tier league of football in the Netherlands, has continued to plateau for the 2014-15 season, despite the return of Dutch telecommunications company KPN and the renewal of two deals in the summer break.
Feyenoord closes EZTrader partnership
Dutch Eredivisie top-tier football club Feyenoord has signed a sponsorship deal with online binary trading company EZTrader.com.
AZ Alkmaar deposits Rabobank extension
Dutch Eredivisie football club AZ Alkmaar has agreed a three-year extension to its partnership with banking and financial services group Rabobank.
Dutch cycling newcomer books title sponsor
New Dutch team Orange Cycling has agreed a two-year title sponsorship deal with holiday company Roompot Vakanties.
Burger King serves up Eredivisie renewal
Fast-food chain Burger King has signed a three-year extension to its official partner agreement with the Dutch top-tier Eredivisie football division.
Dutch cycling team secures replacements for main sponsor Belkin
UCI World Tour cycling squad Team Belkin has confirmed that long-term sponsorship deals have been agreed in principle with the Dutch national lottery and retail company BrandLoyalty.
Dutch lottery set to secure future of Team Belkin
UCI World Tour cycling squad Team Belkin has secured its long-term future with the Dutch national lottery and retail company BrandLoyalty set to agree deals to sponsor the team, according to Dutch newspaper De Telegraaf.
Dutch Olympic Committee beds in with mattress partner
Dutch mattress brand M Line has entered into a new partnership with the Netherlands Olympic Committee*Netherlands Sports Federation (NOC*NSF).
Telco signs up as Eredivisie partner
Telecommunications company KPN has signed up as an official partner of the Eredivisie, the top division of football in the Netherlands.
Nike extends key KNVB contract
Sportswear company Nike has extended its partnership with the Royal Netherlands Football Federation (KNVB) until 2026.
Bianchi backs ProTour team after Belkin exit
Racing bikes manufacturer Bianchi has reaffirmed its commitment to Team Belkin for 2015, providing the UCI ProTour cycling squad can find a new title sponsor.
ProTour team launches crowd funding drive to aid sponsor search
UCI ProTour cycling squad Team Belkin has taken the unusual move of turning to crowd funding to drive its search for a new title sponsor.
Belkin exit leaves ProTour team on hunt for new main sponsor
UCI ProTour cycling outfit Team Belkin is on the lookout for a new title sponsor after American consumer electronics company Belkin announced it would not extend its deal beyond the 2014 season.
Iveco enhances MotoGP presence with TT Assen deal
Italian industrial vehicle manufacturer Iveco has agreed a title sponsorship deal for the 2014 TT Assen MotoGP motorcycling race, with the contract designed to promote its new Daily model.
Vitesse Arnhem extends Abramovich ties with Truphone deal
Global mobile network Truphone has agreed a three-year deal to become the main sponsor of Dutch Eredivisie football team Vitesse Arnhem through the 2016-17 season.
Ajax bolsters Chinese partner portfolio
Dutch Eredivisie football club Ajax has enhanced its commercial ties with the Chinese market after agreeing a three-year partnership with lighting company Sengled.
Huawei nets dual alliance with Ajax
Chinese telecommunications company Huawei has agreed deals to become an official partner of Dutch football club Ajax and a business partner of the Eredivisie champion’s Amsterdam ArenA.