FC Twente boosted as Pure Energie upgrades partnership

Renewable energy firm Pure Energie has expanded its partnership with FC Twente to become the Dutch Eredivisie football club’s new shirt sponsor.

The two parties have agreed a five-year deal, which will run until the end of the 2020-21 season. Under the agreement, Pure Energie’s branding will appear on the front and back of the club’s playing jerseys.

As part of the deal, Twente will also use Pure Energie’s resources at its De Grolsch Veste home stadium and at its training centre.

Pure Energie, which has been a partner of Twente for over 20 years, replaces online photo service Webprint as the club’s shirt sponsor. Webprint’s one-year deal with the club came to an end following the 2015-16 season.

The news of Twente’s deal with Pure Energie comes in the wake of a turbulent period for the club. In May, the Dutch Football Association (KNVB) relegated Twente to the second-tier Jupiler League for “repeatedly and deliberately misleading” footballing authorities and other teams about its finances.

However, earlier this month, Twente successfully appealed against the demotion and will instead face a fine of €179,000 ($202,000). The Twente board had warned that the club could have faced bankruptcy had the original ruling stood.

Earlier in the season, the club was also docked three points by the KNVB, while last December it was banned from European competitions for three seasons after the KNVB ruled it had “deliberately misled” the organisation over its partnership with Doyen Sports Investments, a subsidiary of private investment fund Doyen Group.