Mexico

US telecommunications company AT&T has signed up as the presenting sponsor of the World Endurance Championship’s new race in Mexico.

Mexican beer brand Tecate has agreed a multi-year sponsorship deal with boxing promotional company Golden Boy Promotions, along with an endorsement contract with national hero Canelo Alvarez.

The North American division of Japanese automotive manufacturer Nissan has entered into a multi-year partnership with the Mexican Football Federation.

Spanish LaLiga football club Real Madrid has entered into a partnership with Mexican food brand FUD.

Italian Formula One motor racing team Toro Rosso entered into a partnership with Mexican insurance broker Interproteccion for the country’s return to the motor racing series’ calendar at the weekend, with the two parties set to explore a long-term collaboration.

Mexican beer brand Tecate has moved to enhance its presence in the European football market by entering into a multi-year partnership with English Premier League club Manchester City.

Mexican beer brand Tecate has confirmed a partnership with French Ligue 1 champion Paris Saint-Germain.

Formula One motor racing team Force India has agreed a partnership with Mexican wine producer Cavall.

North American soft drinks brand Jarritos has secured a sponsorship deal for the Confederation of North, Central American and Caribbean Association Football (Concacaf) Gold Cup national team tournament.

Italian Serie A top-tier football club Juventus has entered into a partnership with Mexican brewery Cervezas Cuauhtémoc Moctezuma.

Mexican brewery Cuauhtémoc-Moctezuma/Heineken Mexico, a subsidiary of Dutch brewing giant Heineken, last month bought the presenting sponsorship rights to Fiba’s Americas Championship, the biennial basketball tournament for national teams from the Americas.

Formula One motor racing team Sauber has renewed its sponsorship agreement with Latin American insurance broker Inter for the ongoing 2015 season.

Brewing giant Anheuser-Busch InBev has secured a multi-year renewal to its sponsorship of matches featuring the US and Mexico national football teams in the United States.

The International Basketball Federation (Fiba) has reached a sponsorship agreement with Cuauhtémoc-Moctezuma - the Mexican subsidiary of Dutch brewing giant Heineken - for the 2015 Fiba Americas Championship in Monterrey.

Chinese telecommunications company Huawei has struck a sponsorship deal with Mexican Liga MX top-tier football team Club América.

Mexican Liga MX football team Club Deportivo Guadalajara has reached a sponsorship agreement with beer brand Tecate.