Mexico

Citibanamex activated its Mexican national team sponsorship for the 2018 Fifa World Cup through AR, bots, a digital album, social content and a team-related competition.

Mexican football club Tigres UANL has signed up with football sponsorship platform Sponsor.Online. The club aims to expand its global presence via Sponsor

For the 2018 Formula One season, Heineken activated its rights through a four-city media/influencer PR programme linking host city underground culture to F1 lifestyles.

Ahead of this week's NBA Mexico City Games 2019, the National Basketball Association has announced the opening of the inaugural NBA Store in Mexico

Leading footwear and apparel manufacturer Nike has been named the presenting partner of the NBA Mexico City Games for the third consecutive season.

Financial services company BBVA has renewed its title sponsorship of the Liga MX, the top tier of club football in Mexico

Flagship Mexican carrier Aeroméxico has signed a one-year Official Airline deal with Mexican baseball club Diablos Rojos del Mexico.

The Mexican Football Federation (FMF) has agreed a four-year partnership with online betting company Betcris. The deal makes Betcris.mx the first official betting site of the Mexican national team

Leading Mexican Liga MX football club Cruz Azul has switched its kit supplier from Under Armour to Joma for the second half of the season in a three-year deal

North American basketball league the NBA has signed its third gaming partnership in the space of a week through a deal with Spanish company Codere

Brazilian mining firm CBMM has signed its third race title partnership with the FIA Formula E Championship

US sportswear company Nike has further strengthened its association with North American basketball league the NBA by extending its role as Presenting Partner of the Mexico City Games

Formula One motor-racing team Mercedes has signed up Latin American leasing company UNIFIN as a partner for the Mexican Grand Prix

US telco AT&T has agreed shirt sponsorship deals with Mexican Liga MX football teams Club América and Club Puebla.

Mexican Liga MX football team Santos Laguna has entered into a partnership with Mexican sportswear manufacturer Charly.

Malaysian oil and gas company Petronas has been unveiled as the first regional sponsor of the Formula One motor-racing series.

Formula One motor-racing team Force India has entered into a partnership with Mexican oil and gas company Pemex.