MENA

Motorsport
Sponsorship & Marketing

Formula 1 has announced that Gulf Air, the national carrier of Bahrain, will continue as the title sponsor of the Kingdom’s grand prix following the renewal of a deal that has been running since the e…
Tennis
Sponsorship & Marketing

Indian online travel company EaseMyTrip has agreed a deal to sponsor the inaugural edition of the World Tennis League, which will take place at Dubai’s Coca-Cola Arena this month.
Golf
Events

Emirates has strengthened its commitment to the DP World Tour by extending its sponsorship deal with the season-ending DP World Tour Championship, while the men’s golf tour has rekindled its Race to D…
Football
Sponsorship & Marketing

The Saudi Arabian Football Federation (SAFF) has signed up Adidas as the national team kit supplier, from 2023 until 2026
Football
Finance & Law

Fifa's revenues for the four-year cycle around the 2022 World Cup are expected to be more than $1bn (€977m) greater than projected, as it filled the Qatar 2022 sponsorship portfolio with three late additions.
Football
Sponsorship & Marketing

Qatari officials have banned beer sales at stadiums two days before the start of the 2022 Fifa World Cup in a stunning move affecting Fifa sponsor Budweiser
Football
Sponsorship & Marketing

The Qatar Football Association (QFA) has signed a new sponsorship deal with multinational beverage corporation PepsiCo
Football
Sponsorship & Marketing

Just days before the men's 2022 Fifa World Cup kicks off in Qatar, organizers are moving Fifa sponsor Budweiser's beer stands away from the tournament's eight stadiums, limiting the brand's visibility
Football

Association with Qatar being toned down or excluded completely in some activations Coca-Cola, Adidas, McDonald’s, Budweiser take stance on worker rights; others remain silent
Golf
Media

LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing…
Golf
Sponsorship & Marketing

Saudi Arabian real estate developer Roshn has been named the presenting partner of LIV Golf Invitational Jeddah, which is taking place at Royal Greens Golf & Country Club on October 14-16.
Football
Finance & Law

Saudi Arabia’s Public Investment Fund (PIF) has disclosed it has committed to spending more than $2bn (€2.06bn) on long-term football sponsorship deals this year.
Basketball
Sponsorship & Marketing

League furthers its commercial activity surrounding first games in UAE
Golf
Sponsorship & Marketing

Logistics software company Slync.io has reached an agreement with DP World Tour to terminate its contract as title sponsor of the Dubai Desert Classic
Football
Media

LaLiga, organising body of the top two divisions of Spanish club football, has signed a letter of intent with Dubai-headquartered esports and lifestyle organisation Galaxy Racer (GXR) with the intention…
Football
Licensing & Merchandising

The Saudi Professional League (SPL), organising body of the top division of club football in Saudi Arabia, has agreed a title sponsorship deal with real estate developer Roshn, while extending its licensing…
Cricket
Sponsorship & Marketing

Indian sports, lifestyle and entertainment company Rise Worldwide has been signed up to manage the commercial rights of new Dubai-based T20 cricket franchise, Desert Vipers
Multiple Sports
Industry Moves

Franck Guignery, IMG’s vice-president and managing director in the Middle East and North Africa, is to leave the agency, SportBusiness understands.