Latin America
Flamengo leaves Caixa, signs with BS2 digital bank
Brazilian Série A club Flamengo has signed a new main shirt partnership with local bank BS2.
Under the deal, BS2 will be the club’s main shirt sponsor for two seasons, until December 2020.
Corinthians to sign shirt deal with ALE – report
Brazilian Série A club Corinthians has reportedly signed a new shirt deal with gas station chain ALE.
Vasco da Gama seals BMG shirt sponsorship
Campeonato Brasileiro Série A football club Vasco da Gama has confirmed a five-year deal that makes financial services group Banco BMG its new main sponsor.
Fiat scores CBF partnership
The Brazilian Football Confederation (CBF) has entered into a partnership with Italian automotive company Fiat.
The four-year deal names Fiat as an official sponsor of Brazil’s national teams.
International consortium wins static board rights to Brazil’s Série A
The SportPromotion International consortium has won the right to sell static advertising board inventory for Brazil’s Série A for the next five years.
Banco BMG signs new shirt deal with Vasco da Gama – report
Brazilian financial firm Banco BMG has reportedly signed a new main shirt deal with Campeonato Brasileiro Série A club Vasco da Gama.
Lima 2019 teams up with LATAM Airlines
Chilean brand LATAM Airlines has signed a new partnership with the Lima 2019 Pan American and Parapan Games
Cruzeiro ditches Caixa, signs with new shirt sponsor Digi+
Brazilian football club Cruzeiro has signed a new main shirt deal with Renner Bank to promote its ‘Digi+’ operations brand.
AOC teams up with São Paulo, Vasco da Gama
Campeonato Brasileiro Série A football clubs São Paulo and Vasco da Gama have signed shirt sponsorship deals with technology company AOC, while Vasco has become the latest team to sign a betting partnership f…
Mastercard renews Copa America sponsorship, backs Copa Libertadores
Payment services provider Mastercard has expanded its partnership with the South American Football Confederation (Conmebol), adding sponsorship of the Copa Libertadores club competition to its long-term…
Camponesa secures shirt sponsorship deals with Atlético Mineiro, Cruzeiro
Camponesa, one of the largest dairy companies in Brazil, has agreed shirt sponsorship deals with Campeonato Brasileiro Série A clubs Cruzeiro and Atlético Mineiro.
Atlético Mineiro switches from Topper to Le Coq Sportif
Campeonato Brasileiro Série A football team Atlético Mineiro has appointed French sportswear and equipment company Le Coq Sportif as its new kit partner.
TCL adds Copa América rights to sports portfolio
Chinese consumer electronics brand TCL has signed as a Regional Partner of this year’s Copa América in Brazil – South America’s quadrennial national team football tournament.
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Telefónica renews Team Movistar UCI World Tour deal
Spanish telco Telefónica has renewed its title sponsorship of the Team Movistar UCI World Tour outfit from 2019 to 2021.
Telefónica will pay between €12m ($13.5m)
Vasco inks double deal with Global CBB, OdontoCompany
Brazilian Série A club Vasco da Gama has inked two new kit sponsorships ahead of the 2019 season launch.
Santander teams up with Rio Open
Spanish banking group Santander has agreed a sponsorship deal with men’s tennis tournament the Rio Open.
Primus signs with Latin American hopefuls Infinity Esports
Latin American esports team Infinity Esports has signed a one-year partnership with gaming supplier Primus to provide the team with performance-enhancing technology during 2019
Fortaleza taps into sports betting market after change in legislation
Campeonato Brasileiro Série A football club Fortaleza has become the first team to strike a sponsorship deal with an online betting company following changes in legislation.