AOC teams up with São Paulo, Vasco da Gama

Campeonato Brasileiro Série A football clubs São Paulo and Vasco da Gama have signed shirt sponsorship deals with technology company AOC, while Vasco has become the latest team to sign a betting partnership following the change in legislation in the country.

AOC, which manufactures televisions and monitors, will receive brand exposure on the front of São Paulo’s shirt and on the lower back of Vasco’s jersey. Both deals will run until the end of 2019.

Meanwhile, NetBet has also agreed a deal with Vasco that will see its brand displayed on the front of the team’s shirt for the remainder of the year.

In January, fellow Série A club Fortaleza became the first team to strike a sponsorship deal with an online betting company following changes in legislation. Fortaleza agreed a one-year deal granting NetBet branding rights on the club’s front-of-shirt space.

Brazil’s outgoing president, Michel Temer, in December ratified legislation that paved the way for the National Congress to implement sports betting regulations for the first time.

The bill formalised plans for the distribution of revenue raised through the country’s national lottery, Loterias Caixa, and set out a two-year timeframe in which Congress can develop and pass sports betting controls.