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TCL adds Copa América rights to sports portfolio

Chinese consumer electronics brand TCL has signed as a Regional Partner of this year’s Copa América in Brazil – South America’s quadrennial national team football tournament.

Under the Official Partner agreement, TCL will get brand exposure via pitch-side signage, referees’ uniforms, VAR equipment, and extensive marketing rights across online, offline, mobile and social channels.

TCL will also provide TV products across all venues in five Brazilian cities.

As part of the activation campaign, TCL will roll out a series of co-branded marketing activities, including co-branded products, TV commercials, souvenirs and ticket give-aways.

The company will also host official site activations across all venues to showcase TCL’s product range and offer promotional discounts.

The Conmebol partnership follows TCL’s recent deal with the Brazil national football team and the global brand ambassador role contracted with Brazilian superstar Neymar.

TCL entered into a partnership with the International Basketball Federation in June 2018.

The company’s other global sports partners include Rosario Central football club (Argentina), MLS franchise the San Jose Earthquakes, the NBA’s Minnesota Timberwolves and Lynx, and the Philippine Basketball Association.